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Dec 6, 2018

Vivaldi x2: a final thank you

The Godfather project image
The Godfather project image

Dear Supporter,

This is the final report La Serenissima will send you in relation to our project Vivaldi x2 as the campaign is (happily) now fully-funded and this fantastic music has been shared with a global - and very receptive - audience.

We want to thank every person who took part in the campaign. Whether you contributed £5 or £5000, your contribution has enabled a small and vibrant charity to unlock enormous artistic potential and to share it with a worldwide audience.

Vivaldi x2 was launched in July 2018, immediately entering the UK Specialist Classical Chart at No. 1 which was a first for the organisation and signalled a giant leap forward in our ability to reach listeners - old and new. We attribute some of this success to the crowdfunding campaign; through our participation in Global Giving's March Accelerator programme we were able to learn new skills and reach new supporters in a way that has impacted positively on the brand's recognition and audience engagement. The project was featured widely by broadsheet critics, on Classic FM and Radio 3 and has captured the enthusiasm of foreign radio stations and reviewers - including in Denmark and the US.

The project, with its quirky cover image and imaginative title, helped to reinforce the message that La Serenissima is not just an exceptional bunch of musicians; that the group has its own groove and a sense of fun that is unique to the specialist area of music-making that has become known as 'historical performance'. In doing this, Vivaldi x2 enabled us to break new ground and help more people relate to this uplifting genre of music. In the three months following the CD's release, the album was streamed more than half a million times, signalling high engagement from younger listeners. 

In helping to support Vivaldi x2, you have contributed to the overall success of La Serenissima, enabling us to reach new promoters and aspire to greater things for the ensemble as a whole. Recording is a fundamental aspect of our mission, meaning we can share our vision with the greatest number of people. This project has provided meaningful employment for talented professionals, and has also helped to generate future demand and opportunities for these artists and those emerging in the field too. The impact of this successful venture is enabling La Serenissima to move forward with our Emerging Artist Chairs programme (supporting young artists) and to develop future outreach initiatives for Key-Stage 2 children as well as develop a myriad of newly researched programmes.

Please keep following our work by signing up to our newsletter via www.laserenissima.co.uk.

We have launched new crowdfunding project in support of The Godfather: music by Bach, Brescianello, Fasch, Pisendel, Telemann and Vivaldi. Please support us if you can: if every donor to Vivaldi x2 gave £25 to The Godfather campaign we would be fully funded! Do visit our project page for more information. 

Thank you for your support. We hope you'll keep following our work!

Camilla, Adrian & Emma

La Serenissima

La Serenissima in Germany 2018
La Serenissima in Germany 2018

Links:

Oct 16, 2018

Praise for Vivaldi x2

Dear Supporter,

We are thrilled to share with you some of the critical response to Vivaldi x2, the album by La Serenissima that your generosity has helped to launch to the world. We're excited that a growing critical response to our music has chimed loudly with our own vision: 

 

'They really put the rock into baroque!'

John Suchet, Classic FM, 3 August 2018

 

‘I realised it was Vivaldi, not Louis Armstrong or Jimi Hendrix, who invented the idea of the riff …. And he caught the Italian dolce vita in sound centuries before Ennio Morricone.’ 

Ivan Hewitt, The Daily Telegraph, 4 August 2018

 

'Under Adrian Chandler, the playing, vibrant yet polished to perfection, is superb.'

Stephen Pettit, The Sunday Times, 12 August 2018

 

‘Flawlessly paced, expertly executed, spaciously recorded ……… La Serenissima’s youthful mojo shines brightly’

Paul Riley, BBC Music Magazine (CD of the month October 2018)

 

‘these musicians represent one heck of a crack team when it comes to the music of Vivaldi ………. bravissima, La Serenissima. Again.’

Charlotte Gardner, Gramophone, September 2018

 

Vivaldi x2 entered the UK Specialist Classical Chart at No. 1 in July and remains featured in the Top 30 today! It has been celebrated on Classic FM as John Suchet's 'Album of the Week', praised on BBC Radio 3's 'Record Review' and featured as 'Disc of the Month' in BBC Music Magazine.

The recording has enabled us to reach new listeners and drive home our message that Vivaldi's music can be enjoyed by everyone. Thank you for your part in helping our mission. 

We will be launching a new crowdfunding campaign in the coming months for our next recording project The Godfather. If you want to know more about our work, sign up to our newsletter at www.laserenissima.co.uk or write to camilla@laserenissima.co.uk 

 

THANK YOU FROM EVERYONE AT LA SERENISSIMA !

Links:

Jul 17, 2018

Vivaldi x2 launched!

Vivaldi x2 cover
Vivaldi x2 cover

Our new recording Vivaldi x2 was launched at the venue where it was recorded on 10 July. The concert highlighted the new CD in the month of its official release in the state-of-the-art concert hall.

Released on the Avie label and available for pre-order on Amazon now, supporters are encouraged to buy copies as early as possible to help drive interest in the project and increase its ranking in the Classical Specialist Chart. 

We're delighted that BBC Radio 3 have chosen to explore the disc on Essential Classics on 18 July and we look forward to seeing the wider response to Vivaldi x2 and its impact on listeners over time. 

Our cover image is attached to this report so supporters know what to look out for in the shops!

The CD is officially released on 20 July. We remain hugely grateful to everyone who has supported the making and release of this CD. Remeber you can continue to follow the work of the ensemble via our website and newsletter sign-up.

Your generosity is enabling La Serenissima to further its mission to share Italian baroque music with the world. THANK YOU!

Links:

 
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