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The Challenge

Expand EMC's existing onboarding and service anniversary recognition programs

EMC is a global leader in information technology as a service (ITaaS). EMC employs 70,000 people worldwide and is represented by approximately 400 sales offices and scores of partners in 86 countries. As a leadership company, EMC understands the importance of employee engagement. In 2014, EMC was recognized by the Great Place To Work Institute as a top 25 global Great Place To Work.

As part of its employee engagement strategy, EMC launched its Giving Back initiative in 2014 and began looking for ways to:

  • provide employees with opportunities
    to become more engaged in its philanthropic efforts;
  • enhance its existing service anniversary recognition program
    and welcome new employees to the company; and
  • align employee appreciation
    with its support of education, food, water, and disaster relief causes.

The Solution

A custom employee recognition and onboarding program that empowers employees to give to projects in more than 160 countries

EMC and GlobalGiving partnered to build custom solutions to engage employees and ensure a successful program:

  • GlobalGiving customized EMC eCards for service anniversaries and new hires.

    Each month, new hires and employees celebrating a service anniversary are sent a $25 EMC-branded e-gift card with custom messaging and instructions for redeeming the card on www.globalgiving.org/emc. EMC provides the email addresses, design assets, and messaging, and GlobalGiving takes care of the rest.

  • GlobalGiving built a customized EMC landing page featuring projects around the world.

    GlobalGiving not only recommended partner organizations, but also vetted and onboarded EMC-nominated organizations to be featured on a custom EMC-branded landing page. The page features projects that employees can choose from when redeeming their gift cards, as well as key program statistics such as top projects and countries funded.

  • GlobalGiving provides gift card redemption reports and employee feedback.

    To help EMC measure the impact of its program on employees and nonprofits around the world, GlobalGiving provides quarterly redemption reports that detail the allocations made by employees. GlobalGiving also curates feedback provided by employees as part of the giving process.

The Results

A program that links philanthropy with employee appreciation while making a global impact

Through its employee engagement and onboarding program with GlobalGiving, this past year:

  • 18,900 EMC employees have redeemed more than $500,000 in e-gift cards.

    Giving employees the power to choose which projects to support has been a great way to get them engaged with the program.

  • 2,100 organizations in more than 130 countries have received funding.

    The program's impact has truly been global, as employees have chosen to allocate their funds to organizations around the world in support of a wide range of project themes, from education to disaster recovery.

  • EMC's contributions are leveraged for impact.

    Funds from unredeemed cards are used for additional grantmaking (at EMC's discretion) and incentive campaigns. In these incentive campaigns, for every $1 EMC has contributed, donors have given an average of $8, amplifying EMC's impact.

  • EMC employees have expressed how proud they are to work for their company.

    Employees can leave feedback while on GlobalGiving.org. Here's what they have to say:

    "I am really proud that EMC has this opportunity. It is far better to make a monetary donation for a worthwhile cause than receiving a trinket. It's wonderful to work for a company that cares about not only its employees but the world around us!"

    "This is a great opportunity to pay it forward. I've been blessed to work for a company that rewards me and now I can share my good fortune to help someone in need. Thank you!!"

    "This is just a great thing and I feel so fortunate to work for a company that helps its employees give back like this. Truly a wonderful experience."

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