By Ellen LaPointe | VP of Strategic Partnerships
We last reported that Zamzee had made its official San Francisco Bay Area debut to get the device into the hands of as many middle school-aged kids as possible. Similar efforts are currently ongoing throughout California, and in Hawaii, Illinois, and Georgia. Our Zamzee distribution efforts will continue to expand nationally in 2013, with the goal of reaching the at-risk kids who stand to benefit most.
Zamzee transforms kids’ real-world physical activity, powering an engaging online experience where activity can be redeemed for virtual rewardz (e.g. avatar customization) and tangible goodz (e.g. merchandise, gift cardz) that in turn motivate them to move more.
Zamzee is engaging, and research shows it works. In addition, there is significant anecdotal evidence that the whole family becomes engaged with Zamzee when a teen brings it home. For every kid who receives Zamzee, the impact of the experience can be amplified by as many as 2-4 additional family members.
Zamzee: Go more, get more… What’s your more? Biking, hip hop, challengez, something elz?
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