By Ellen LaPointe | Project Leader
Research conducted by HopeLab continues to demonstrate that Zamzee has a significant, sustained impact on getting young teens to move more. Zamzee rollout has now begun and will ramp up substantially in 2012. Our ultimate goal is to get Zamzee into the hands of as many young teens at risk for sedentary behavior and obesity as possible. Support from Global Giving donors will be leveraged to help us reach these young people. In addition, we are establishing innovative partnerships with schools, after school programs, and other community-based organizations to expand our reach and increase our impact.
We note that there is significant anecdotal evidence that siblings and parents also become engaged with Zamzee as well when a kid brings it home. As such, we anticipate that for every kid who receives Zamzee, the impact of the experience can be amplified by as many as 2-4 additional family members.
The Buzz:
“The kids are currently doing laps of the house. What have you created?!?!”
- Father of a 10 year-old boy and 12 year-old girl
“Zamzee gives you the opportunity to do more! You don’t have to depend on your parents. - 13 year-old girl
“I told some of my friends about my Zamzee and they wanted to help. They challenged me to race them. It got me moving.” -12 year-old boy
“It motivated them to exercise more. They would ask to do errands for me, to run to the store. It helped that they were both on it, to make it competitive. It was really fun for them.”
- Mother of a 10 year-old boy and 12 year-old girl
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