Seda from Berd
Wow! What an amazing year and it’s all thanks to you!
So what went on in 2019?....For a start with your support we shifted our focus from retailing to exports…Why?...After attending Ambiente, the leading international consumer goods trade fair that took place in Frankfurt during February 2019, orders starting flowing in. Export orders grew by 185% proving that it's far more beneficial for our artisans for us to focus our attention on exports. More orders mean volume, volume means regular work for the many women who rely on us to market the products they produce. You did this, with your help we create work for 200 women in vulnerable communities in six regions of Armenia.
So who's buying HDIF products?
27,800 mini crochet finger puppets for a Fair Trade Italian chocolate company, 1,640 crochet baby rattles for a German client and 406 crochet Christmas ornaments for clients in the US & New Zealand, provided work for 35 women in Gyumri.
1,100 egg warmers are being produced for a German client, providing work for 10 women in Talin.
5,186 crochet products (hair bands, bookmarks and mini animals) provided work for 35 women in Berd.
500 egg warmers are being produced by a new group in Martuni for a client in Germany…providing work for 7 women in the community.
These are just some of the orders that provide a much needed income for the women involved in our project. Not only an income but also help to build their moral and give them the confidence to feel that they too are capable of earning an income to help maintain and support their families.
During October and early November you sent us on the road….
We travelled a total of 1,980km visiting our artisans to discuss plans on capacity building and what we foresee in 2020. Visits included to Berd, Goghovit, Goris, Gyumri, Kapan, Margahovit, Martuni, Sissian, Spitak, Talin, Vanadzor, Vartenis and Vazashen.
And what are we planning for 2020?.....
We’re going to Frankfurt again in February to bag more orders for our artisans! To fulfill these orders we need to focus on capacity building and provide trainings, particularly to the group leaders who manage the team of women, conduct quality checks and monitor the production process of orders. It will require frequent visits to the regions to encourage group leaders to empower more women in their communities.
All the above cannot be possible without you! Your valuable support is our lifeline, without it we couldn’t achieve any of the above and for that we are truly grateful to you all!
As this will be the final report for 2019, we wish you all love and peace for the festive holidays and hope you will continue to support us to achieve much more in 2020.
Map with locations of HDIF producers visited
Egg warmers produced for German client
Empowering women through crochet in Martuni
Discussing production with Gayane in Gyumri