By Nadine Okla | Country Director, TYO-Lebanon
A great deal in part due to your contribution, TYO-Lebanon has been able to assist women entrepreneurs in the Bekaa area of Lebanon to enhance their business skills and knowledge through training programs, one-on-one coaching and incubation. We are happy to share with you the feedback from an interview with one of our one-on-one coaching beneficiaries, Roula. Roula's business is based in Lebanon's Bekaa Valley and is called "Go Green Go". Her concept involves the creation and use of environmentally friendly logs, to replace traditional wood logs as a form of cost-effective and eco-friendly heating.
1. How have you and your business benefitted from the support of TYO?
"My benefit from the project has been great. It has made me more aware of the potential success of my business and how best to position and market myself locally as a start and gain a more strategic vision for growth outside of Lebanon. The brainstorming sessions and business preparation course have been very helpful in increasing my knowledge of accounting management, the importance of human resources, how to source my materials most effectively and most importantly, the marketing of my business!"
2. How has working with TYO helped you to overcome the challenges that you face in growing your business?
"One of the main challenges that I have faced has been to source my materials. TYO helped me to identify local recyclable materials that I can use for the creation of my environmentally friendly logs, by the use of materials discarded by local craftsmen. TYO has also helped to connect me to potential partners who have similar experience in the creation of environmentally friendly products."
Roula is one of many women entrepreneurs benefiting from the TYO training and coaching programs in Lebanon and again, thanks for your support!
By Cayce Pack | Women's Empowerment Coordinator
By Nadine Okla | TYO-Lebanon Country Director
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