By Mannat | Director Fundraising
Haruki Murakami once wrote that once you walk out of the storm, you are forever changed. This storm can either be good or not, but one thing that is certain that it is of great magnitude. Luckily for us, this gust of change has been massive, yet gentle; tremendous in scale but embracing. The last quarter for Make A Difference as an organization saw us heralding a new era in the truest sense of the term.
In collaboration with technology services giant, DXC, Make A Difference launched the ‘Children of India’ campaign-an advocacy campaign to spread awareness about children in need of care and protection. The campaign that took several months to research and develop was launched in March beginning with a complete rehaul of the official MAD website. Among other components, the website now hosts a one of its kind interactive video that tells the story of a child called Bindya and her journey with a twist-there are certain points where the viewer can intervene and flip their phones to flip the outcomes for Bindya. As the call for action says, it is “Never Too Late” to change the outcomes for children like Bindya.
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