By Yaqoob Masih | Project Leader
Introduction
Violence against women (VAW) remains a persistent and deeply rooted issue in Pakistan, affecting women and girls across all ages, backgrounds, and regions. In response, Joy Foundation Pakistan initiated a comprehensive campaign titled "Stop Violence Against Women in Pakistan" to raise awareness, empower women, and engage communities to end gender-based violence.
Project Objectives
The primary objectives of this initiative were:
Project Activities
3.1 Community Awareness Sessions
Areas Covered: District Toba Tek Singh
Total Sessions Conducted: 25
Participants Reached: Over 4,500 individuals (70% women, 30% men)
Topics Covered:
Forms of violence (domestic, psychological, sexual, economic, digital)
Early and forced marriages
Harassment at workplace and public spaces
Legal rights under the Women Protection Act
How to report violence (Police, Helplines, Legal Aid)
3.2 Capacity Building Workshops
Target Audience: Women leaders, teachers, healthcare workers, local CSOs
Workshops Conducted: 12
Participants Trained: 400 individuals
Outcomes:
Participants were trained on gender-based violence (GBV), case identification, survivor-centered approach, and referral systems.
3.3 School & College Campaigns
Institutions Engaged: 15 (10 schools, 5 colleges)
Youth Reached: 2,000 students
Activities:
Interactive sessions on gender equality and safe spaces
Poster and speech competitions
Formation of youth clubs to advocate against GBV
3.4 Media & Advocacy Campaign
Social Media Reach: Approx. 1 million impressions through Facebook, Twitter, and Instagram
Print and Radio: 4 radio talk shows and 3 newspaper articles published
Advocacy Events:
District-level seminars with key stakeholders
International Women's Day rally in collaboration with civil society and local government
4. Support for Survivors
Referral Cases: 53 survivors were referred to legal aid, shelter homes, and psychosocial counseling.
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