By chenchun | project leader
The recent decade has witnessed the rapid development of big data, which enables human beings to process data of much greater complexity and larger scale.
Nowadays both the structured data, which has been classified, and the unstructured data, such as the fragmented “behavior data”, are able to be processed. The big data technology helps to promote commercial innovation and social governance while the digitalization of society, commerce, and individuals, in return, serves as the driving force of the big data technology. Consumers’ behavior data is critical for companies to forward advertisement to consumers more precisely; citizens’ behavior data on public services is essential for governments to improve public service delivery. For an individual, he or she receives information dominated by algorithms while their behaviors are being digitalized. In other words, the world, composed of information that is constructed by algorithms, has been influencing the individuals on their behavior and cognition.
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