By Lucy Radford - Fundraising and Communications Officer
We're optimistic about their future.
We know that it is easy to feel overwhelmed by the threats facing our planet’s wildlife. We also know that everyone can still make a difference and that there are many reasons for hope. Conservation Optimism is the idea that inspiring and empowering people with stories of conservation success makes a positive difference for nature. We are proud to have recently joined the Conservation Network of Optimists Worldwide as part of our ongoing drive to give people the hope and motivation they need to take action for Sumatran orangutans and their forests.
By taking conservation discussions from ‘doom and gloom’ to a more positive place, Conservation Optimists aim to bring society together as an inclusive movement to work towards a vision of a better future for nature. We are excited to be a part of this movement. It’s clear to us that even the people who care the most about a species still need reasons to remain hopeful sometimes. We can’t expect you to stay positive if we don’t give you reasons to do so, and our recent campaign success with the Rainforest Home appeal was a valuable reminder of this. By showing that their donations could help us turn a barren oil palm plantation back into healthy, biodiverse rainforest, we inspired over 2,000 people to help us reach our appeal goal.
Thank you for donating to us on Global Giving and giving us another reason to be hopeful for the future.
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