By Parvathy Ganesan | Project Leader
“Natural Disasters strike without warning, often without precedent. We may not be able to prevent them, but we can be prepared to face them.”
ATMA Foundation continues its efforts of rehabilitation by empowering the people in flood-prone areas with the basics of financial literacy and financial planning. A large number of people are still unaware of the benefits of insurance, and many do not make effective use of their bank accounts and savings plans. The existing practice of depending on cash for all transactions, and the absence of insurance or investments have taken a huge toll on people’s financial situation in the aftermath of the flood.
Over the last few months ATMA has been engaging with women, children and senior citizens, imparting to them the basics of digital & financial literacy. Sessions by Financial Counsellors, and interactions with bankers and insurance officers have helped them gain a good understanding of the financial world. Many of them have opened new bank accounts, and started using mobile or internet banking facilities. In the unfortunate event of a disaster striking again, their financial preparedness will definitely be better than the last time.
Other projects in the pipeline include distribution of school kits to children in flood affected areas and installation of water purification units in flood-prone areas.
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