Colour of skin should not stand in the way of your
By Tara Dawood | Project Leader
The Colour of skin should not stand in the way of your dreams. We started this project because colorism is real. Even in 2022, Too many people judge others by the color of their skin, and in the case of Pakistan, it is the young girls who get the brunt of this behavior.
We began with the summit, thanks to your support, and our working towards workshops to help improve the self-esteem of these young girls.
From a very young age, they are taught that the color of their skin is a handicap, a barrier, an obstacle… to their dreams, hopes and desires. Whether career or marriage.
Your contribution not only works toward improving their beaten-down self-esteem, but also in breaking down society's prejudices and damaging long-standing behavior patterns.
Unilever Pakistan announced Glow & Lovely as the new name for the Fair & Lovely brand, according to their official press release. "This is the next step in the evolution of its skin care portfolio to a more inclusive vision of ‘Positive Beauty’. Over the next few months, Glow & Lovely will be on the shelves and future innovations will deliver on this new proposition. In 2019, the brand’s communication moved away from benefits of fairness, whitening and skin lightening, towards glow, even tone, skin clarity and radiance which are holistic measures of healthy skin. The brand has never been and is not a bleaching product. The brand is committed to celebrating all skin tones, which will be reflected in the rebranded product’s communications and messaging."
It's no coincidence that this change has come after a global movement against colorism and of course Educate a Girl Skin Colour, our summit dedicated to combating and changing negative sterotypes and barriers faced by women and girls with darker complexions.
Your funds have had powerful impact, impact that may be felt for decades more. Thank you! You should feel very proud of yourself.
Please continue to give and spread the word so we can arrange more programming that will make the world a fairer, but not necessarily 'fair coloured" place.
This Eid, young girls should not be defined solely by their appearance, and certainly not to be made to feel bad because of the colour of their skin.
Atiya, 15, likes to play sports and she's very good at them. Her dream would be to represent her country on the playing field, but that is out of the question. Her family would never allow it. However, she's blessed because her family allows her to play. All that may be changing. The hours she spends under the sun have dark and her complexion much beyond its natural hue. On Eid, the family children play cricket on the street, and although she is a girl, the plays would include her. This year, her mother has put her foot down, complaining the sun is making Atiya too dark and she is now 15, and will soon be getting her proposals for marriage.
This is greatly saddened Atiya.
"All I want to do is enjoy myself with my cousins, but it seems the people around me are now saying, 'beta, no,' you mustn't get darker skin."
#EAGSkinColour is working to create consistent programming to change the dialogue. Thank you for helping us make a difference, for helping us to transform lives.
Project reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.
If you donate to this project or have donated to this project, you can recieve an email when this project posts a report. You can also subscribe for reports without donating.