By Eno-obong Ekwere | Project Manager
Yippee! more and more people are engaging on our Facebook platform.
There are a lot of young people on social media and we have been taking advantage of the platform to reach young people. It is one thing to have followers on Facebook, It is another to engage them profitably to build their capacity, inform and educate and, to also help them make informed decision particularly on sexual and reproductive health.
In this quarter we put a lot of effort to engage young people, through quizzes, busting myths, knowledge test and general information, using local trending hashtags and gist. This method helped us reach more adolescents and young people and get better engagement when we compared to last quarter. More young people now use the MyQuestion and My Answer Facebook platform to ask questions and chat with a counselor. The information and post cut across relationship, body changes and pubertal concerns, sexual and reproductive health including HIV. Young people tend to engage more when we share post on relationships.
With a Facebook fan base of over 17,700 followers we have been able to promote health seeking behaviour among adolescents and young people. We have observed a steady increase of about 26% in engagement of users on our Facebook page and these are young people between the ages of 13 -24years which indicates that the platform is engaging its target audience. And a 6% increase in adolescent girls and young women who follow our page. When we compared this quarter with the last quarter we have a 68% increase in the number of people who liked our page daily and more that 900% increase in the number who engage with our daily post.
All these were made possible through your generous donations and support. Thank you!
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