By Mary Grady | Director, Business Development
With the excitement winding down from a summer of World Cup soccer, hosted in cities throughout Brazil, the next opportunity for the country to showcase its world-renowned natural beauty will be in 2016, when Rio de Janeiro will host the Summer Olympics.
Brazil is home to over half of the planet’s forests, including the Amazon and the Atlantic Rainforest. Each year an area equivalent to three million soccer fields is deforested or degraded in Brazil due to logging, or conversion to cropland or grazing land.
Nike, together with Winrock, seeks to bring together a visionary team of partners in the Mata no Peito initiative to raise awareness and funds for joint action to protect and replant forests throughout Brazil. To date, with support from donations via Global Giving, we have raised more than $40,000 and removed over 19 million pounds of CO2 from the atmosphere via retirement of carbon credits to offset their carbon footprints – equivalent to taking 1,785 cars off the road for a year.
On behalf of Nike and Mata no Peito, we thank you for your generous support. Donations are pooled to seed the Mata no Peito Fund, which will provide investments in select innovated forestry projects throughout Brazil.
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