By Mary Grady | Director, Business Development
Nike, together with Winrock, seeks to bring together a committed and visionary team of partners in the Mata no Peito Initiative to raise funding and awareness for the strength of joint actions to protect and replant forests throughout Brazil.
Mata no Peito’s partnership with Sustain:Green (www.sustaingreen.com) is scheduled to go live late this summer with the introduction of biodegradable credit cards and prepaid cards which reduce the cardholder’s carbon footprint while providing funding to the Mata No Peito initiative. For every $1 in net purchases, Sustain:Green will offset 2 pounds of CO2e, with all of the proceeds from the purchase of the offsets going to Mata No Peito. Use the Sustain:Green cards for everyday purchases and make a difference everyday. To be one of the first to get one of these unique cards, or if you are a business or non-profit wanting to learn more about how partnering with Sustain:Green can help you as well as the planet, contact Sustain:Green at info@sustaingreen.com.
To date, individual and corporate donors have partnered with the Mata no Peito Initiative, raising $40,000 and removing over 19 million pounds of CO2 from the atmosphere via retirement of carbon credits to offset their carbon footprints – equivalent to taking 1,780 cars off the road for a year. All donations will be pooled to seed the Mata no Peito Fund, which will provide investments in selected innovative forestry projects throughout Brazil. We remain eager to confirm additional Mata no Peito coalition partners to help raise awareness of the importance of forests to address climate change, sustainable livelihoods and biodiversity.
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