By Mary Grady | Director, Business Development
Nike, together with Winrock, seeks to bring together a committed and visionary team of partners in the Mata no Peito Initiative to raise funding and awareness for the strength of join actions to protect and replant forests throughout Brazil.
To date, individual and corporate donors have partnered with the Mata no Peito Initiative, raising $40,000 and removing over 19 million pounds of CO2 from the atmosphere via retirement of carbon credits to offset their carbon footprints – equivalent to taking 1,780 cars off the road for a year. All donations will be pooled to seed the Mata no Peito Fund, which will provide investments in selected innovative forestry projects throughout Brazil that demonstrate scalability, economic sustainability, community engagement and enhanced livelihoods.
We are grateful for the generous support to date from 132 individual donors via Global Giving as well as from committed corporate and nonprofit partners including the U.S. Tennis Congress, (USTC), Sustain:Green credit and debit card, the 2013 Environmental and Clean Energy Inaugural Ball, software development company iObit, Nissan, London Carbon Markets and Hub Culture.
As eyes turn to Brazil as the host of the approaching 2014 World Cup and 2016 Olympic games, we remain eager to confirm additional Mata no Peito coalition partners to help raise awareness of the importance of forests to address climate change, sustainable livelihoods and biodiversity.
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