By Pritika Kumar | Development Coordinator
AIP Foundation continued this month to raise awareness on the importance of helmet use through its Safety Delivered Program supported by The UPS Foundation since 2017. Safety Delivered is engaging students in conversations about road safety in a creative manner; such as multimedia campaigns that involve the airing of AIP Foundation’s public service announcement, “Love your child, provide a helmet,” a moving video of a child on a motorcycle with her parents while not wearing a helmet. The campaign goes to show that it’s never too early to engage children on safe road habits, and through awareness-raising activities through media to promote sustainable, safer road habits at schools in the communities.
Read more below for further information in this regard, as well as watch our PSA video through the web links provided.
Safety Delivered's "3 steps, be safe" video features Ngân Chi.
September 16, 2020
HO CHI MINH CITY, Vietnam—September 16, 2020
On the official “first day” back at school in Vietnam and in recognition of Vietnam’s annual traffic safety month in September, Safety Delivered, a program implemented by AIP Foundation and supported by The UPS Foundation, released a new PSA video, “u ba buoc, ruoc bình an,” or “3 steps, be safe.” The PSA reached nearly 80,000 users and received over 43,000 views on Safety Delivered’s Facebook page in just the first 4 days.
Millions of children will make their journey to and from school by motorbike, the most common form of transportation in Vietnam. Motorbike riders and children are the most vulnerable road users. While helmet use is compulsory, proper helmet use is still a challenge. The PSA uses a fun song and dance where the roles are switched between parent and child to playfully remind students, parents, and community members of the 3 steps to ensure proper helmet use.
Later in September, the Safety Delivered program, with support from the Department of Education and Training, will host a contest inviting students from Ho Chi Minh City and Thai Nguyen province to compete with a dance cover of the song.
To watch the video in Vietnamese, please click here.
To watch the video in English, please click here.
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