Make the Ageless Wisdom of Tibet Available to All

On May 13, 2016, we soft-launched the new, updated version of our website in a reworked content structure. We changed our domain name to studybuddhism.com in order to develop better Google rankings to make our materials accessible to a wider audience, while maintaining the old website, renamed studybuddhism.com/web. The renaming process included a change of DNS provider and server hosting. The website is now fully open for indexing by Google. As a start, the new website contains 630 articles and 470 audios in English and 230 articles in each of its initial five foreign language sections – Spanish, Portuguese, German, Russian and Indonesian. 

In addition, we have:

• Implemented a redirect strategy to move traffic and materials from the previous version of the website (berzinarchives.com) to the new website
• Implemented basic Search Engine Optimization (SEO) recommendations in order to pass the Google requirements to be recognized as a new domain
• Developed a content strategy for multiple internet channels (Facebook, Youtube, Pinterest, Twitter) in order to deliver our content to a wider audience around the world
• Developed and approved an animation video in order to attract users from Youtube and Facebook
• Filmed three interviews with renowned teachers in order to fill in content gaps and develop media rich content.

This is only the beginning of this next phase of our project. With your continuing support, we will continue to adapt to the ever-changing internet landscape so as to make available to the world the wisdom of Tibet.

Links:

• New website
• Old website archive
• Study Buddhism on Facebook