By Piyanka Sarkar | Director - Communications
Be A Jagrik Initiative - Newsletter December 2018
For an initiative where impact can be measured best through lived experiences of young people and their engagement with the constitutional framework. it becomes key to tell the change narrative and impact story well. We at ComMutiny, intend to aggregate and amplify the stories of Jagriks across the country to capture the impact of the initiative and to showcase the national footprint of evolving Jagriks. In 2016 and 2017 Jagrik has been successful in getting effective media attention and presence. This year too, we are engaging with online partners, mainline media and have an active blog to bring out action stories from ground. Some of our stories have already become popular on an online news portal - ‘The Optimist Citizen’ platform with around 133 shares.
A lot of traffic is also being directed to our website through our active blog which captures the vibrance of the initiative through Jagrik and Jagrik anchor stories currently. We now have a dedicated microsite for the initiative. The website is the portal through which all Jagriks, facilitators and partners can be linked and can be engaged while the journeys are being rolled out at various locations. This website is a work in progress and will prove to be a very resourceful portal managing the extensive community of Jagrik and Jagrik facilitators from across the country.
Stories of young active citizens are stories of hope, and a hint at how youth are not just the leaders of tomorrow but also today. This initiative happening across the country at almost a war footing, is certainly newsworthy. For greater amplification work the initiative is engaging with a PR agency which has helped us get ANI to post a press release which has been picked up by 10 mainline platforms including India News Today. Within Uttar Pradesh the press release went into the 7 regional media platforms. Apart from this all partners are encouraged to engage with local and national media that they may have contact with. Stories from current cohort of Urja Ghar Jagriks, a partner from Gujarat, has already been covered by BBC Gujrati and DNA.
The initiative is keenly leveraging Whatsapp for quick communication and maintaining the rigor by sharing snippets of on-ground sharing. On Facebook we have Be A Jagrik open group which has been active for 3 years, and is a space that reflects the experiences and learnings of new Jagriks from the ground adding to the virtual community of aware and awakened citizens. The Youth Collective Facebook and Twitter handle constantly put out aggregated regional stories showcasing the national footprint of the initiative. 5th Space Voyager Instagram handle covers the personal experiences and profiles through | Meet The Jagrik | series.
The complete newsletter is attached for your viewing!!
Wishing everyone a very Happy New Year!!
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