Gender Equality United States Project #7843

Do Something Different to Commemorate Mother's Day

by Nurse-Family Partnership

Do Something Different to Commemorate Mother's Day

Project Report | Jul 10, 2013
Mom-to-Mom

By Michelle Stapleton | Director of Development

Card sent by Babies R Us/Boppy Shopper to NFP Mom

Mom-to-Mom

That connection is what Mother’s Day 2013 was all about, thanks to a unique partnership between The Boppy Company, maker of the award-winning Boppy® Feeding and Infant Support Pillow, and Nurse-Family Partnership (NFP). Together, they are supporting at-risk moms through The Boppy Effect™: Get One, Give One program.

As part of the program and in honor of Mother’s Day, for every Boppy® Slipcovered Pillow purchased by consumers at Babies"R"Us stores and Babiesrus.com during the month of May, The Boppy Company donated a Boppy Slipcovered Pillow to NFP agencies, which distribute them to Nurse-Family Partnership (NFP) moms-in-need. The Boppy Company pledged to donate up to $250,000 worth of Boppy Slipcovered Pillows.

"Our team was so impacted by this program last year, that we have pledged to increase our total donation tenfold," said Nancy Bartley, CEO of The Boppy Company. "We’re excited by the opportunity to leverage our distinctive retail partnership with Babies"R"Us and their network of stores across the country to provide more moms access to the Boppy Pillow and a way to interface with this wonderful charitable organization."

Consumers also filled out a postcard – included with their purchased Boppy Pillows and in their Registry Gift Bags – to write a message of support to these vulnerable new NFP moms. The note was anything from a simple poem to a piece of advice. It connects those giving to those receiving and makes everyone happy – which is what "The Boppy Effect" was all about.

This support from the Boppy Company and all the people who registered for or bought Boppy pillows in the month of May was one of many ways Nurse-Family Partnership is working to get our name out and support more than 26,000 moms and babies in 43 states across the United States. Your support of our program is invaluable as is your telling others about us - thank you!

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