By Elvira Engels | Outreach Manager
Results and reactions from the Summer Tour of 2026
The 21st year that Djurens Rätt has toured Sweden for the summer has come to an end - an important season of shedding light on the life of chickens and the Swedish election.
Djurens Rätt strives for a world where animals are respected as sentient beings with the right to their own lives and our Summer tour is an important campaign for making this reality.
Visiting festivals, markets and public events, our tour has been busy from May to September. Every week, a new city or event has seen our mobile exhibition – an interactive & immersive chicken experience – as well as exhibiton tents all over the country.
Our goal with this project is to inspire visitors to take a stand and act for animals.
Are you ready to see some results and reactions from the Summer Tour of 2026?
Together with almost 120 trained outreach volunteers and exhibition tents, our three tour managers Frida, Alva and Adrián, have been visiting a total of 45 events in 20 different cities - stretching 1 156 km. They have interacted with a total of 19 000 people in important animal rights conversations, welcoming almost 1 000 new members to the organisation. Members that will enable us to keep working for animals long term.
4 000 of the 19 000 interactions we had this year, happened in the trailer. We have in a previous post presented the activities that were offered inside the exhibition and can happily say that 17 000 people tried our election compass (note that this is a total number, including via social media and other pushes as well), and hundreds engaged with the quiz, film material and VR experience. Quite a few politicians visited the exhibition this Summer, especially during Almedalsveckan – Sweden’s largest, annual political happening. Through their social media, our campaign got further attention.
Towards the end of the Summer, a huge media disclosure on Swedish turbo chicken farms was made by national television, TV4, which we could then start airing in the trailer for Frihamnsdagarna, the 2nd largest political event we visited.
With a trailer that big and with such a powerful message, along with the media attention chickens got in media and politically in 2026, we will continue this momentum into 2027 and this is made possible by your support.
Together we create change for the most exploited and suffering animals. Thank you!
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