By Robert Weber | CFO
CPALI hits the NY fashion runway
From Maroantsetra to the Meat-packing District. Children's stories about caterpillars turning into butterflies fabulize the potential of a plain caterpillar to become a colorful delicate creature that beautifies the world. The CPALI silk project reverses the narrative: we are striving to capitalize on the ephemeral creations of high fashion to generate the funds and attention that can preserve nature by benefiting people at the base of the pyramid. Thanks to lots of hard work by farmers and sewers in Madagascar, and help from our new friends in the fashion industry, a piece of wild silk textile made in Maroantsetra appeared in the Meat-packing district in a runway display during the New York, 2011 Fall Fashion Week http://www.nytimes.com/slideshow/2011/02/14/fashion/201220214SCENE_FW-9.html.
Early in 2011, Summer Rayne Oakes, the founder of Source4Stylewww.source4style.com introduced Tara St. James, the founder of Study NY www.notjustalabel.com/study_ny to CPALI. Tara used two meters of CPALI's patent-pending, nonwoven textile to make a strikingly beautiful, ethereal skirt that was modeled by Kelly in the Fall 2011 presentation by Study New York. We hope that such exposure and the attention generated by the silk's inclusion in the Source4Style and the Material Connexion libraries will connect us to customers whose purchases will encourage the farmers and the team - According to Mamy, " Everybody is looking at those pictures. Our hope is to get this project improve, and that was good news". Thank you Tara St. James!
Links:
By Catherine Craig and Mamy Ratsimbazafy | CPALI President/CPALI local director
By Mamy Ratsimbazafy and Catherine Craig | CEO MSEPALI / CEO CPALI
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