By Jessica Mayberry | Founding Director
Since VV's last update, we have grown our network to comprise 12 Community Video Units, and 75 Community Video Producers. We have begun looking seriously at two aspects. One is mainstream distribution, where we have begun to distribute our media on Current TV and CNN IBN, an Indian CNN company. The other is sustainability, where VV has created a partnership to work with the leading business school in India (Indian Institute of on how to make community media sustainable. these two courses of action are indicative of what is unique about our model of community media--that it aims to eventually impact the way mainstream news is made, and that is is creating a 'media industry at the base of the pyramid' which must be financially viable. In the midst of all this, the Community Producers still remain at the heart of what we do. I now see them not so much as Trainees, but as creative activists who are making media, and whom we help and advise as needed. It is so extraordinary to watch their transformations. A final high point of the year: VV was one of the winners of the Knight News Challenge, one of the most respected initiatives in news and information. You can read more about the challenge below.
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