By Matias Olivero Vila | President
Tax transparency proposal
As we mentioned in the previous report, Lógica's main initiative in this first stage is the proposal for shops to report the taxes included in each purchase on invoices and mass consumption tickets. It is not possible for society to be aware of the taxes it pays if it does not know them. To do this, we launched the campaign on Change.org (www.change.org/ivaescondido) with the aim of adding signatures to change this situation, which currently exceeds 50,000 signatures. We believe that this represents an important indicator of social interest in knowing the tax burden of their daily consumption.
But there was another important advance. This year presidential elections were held in Argentina. In addition to the consultations with the pre-candidates that we reported in the previous report, we proposed to the five candidates who competed in the general elections that they commit to promoting a tax transparency standard. Three of them accepted and signed the commitment. Javier Milei, elected president, was one of them, so we have high expectations that the norm will finally be approved (Javier Milei's signature is included at the end of this report).
Regional presence
A very important effort that we are making is to take Lógica's proposals and messages to the entire country. In this context, in addition to publications in the press, in-person presentations were held in the cities of Córdoba, Rosario (Santa Fe), Mendoza and Mar del Plata (Buenos Aires).
Advertising campaigns
In the last four months we have carried out a targeted advertising campaign, both on social networks and in public. It consisted of a questioning of the presidential candidates regarding their proposals about taxes and public spending. The most important point was the publication a week before the elections of a notice/request in six newspapers, with eight questions to the five presidential candidates. It is important to highlight that this action could be carried out thanks to the selfless support of the press media, which provided space for publication free of charge.
Dissemination in media and networks
Lógica's actions had a significant impact in the press. Since the last report until now, approximately 200 appearances have been made in the media (print media, radio, television, streaming and internet), bringing the message to various audiences throughout the country.
In social networks we can count the following data:
- 111 million impacts
- +10 million video views
- 8.4 million interactions
- 1.7 million clicks: 9,187
Regarding followers on each platform, the data is:
- Instagram: 11.5K
- TikTok: 9.8K
- Twitter: 3K
- Facebook: 1.7K
-Threads: 950
Links:
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