By Matias Olivero Vila | President
The most important action of Lógica in this first year is the proposal to report all the taxes included in each purchase in shops or retail consumptions. It is not possible for people to be aware of the taxes they pay if they are hidden. Currently, Argentine legislation prohibits this tax information from being given in tax receipts, so there is no real notion of how much is paid for each consumption. This is an important difference with almost all other countries, where taxes do appear on invoices and tickets.
For this reason, we started a campaign on Change.org (www.change.org/ivaescondido) with the aim of adding signatures to change this situation. It is not a question here of creating or lowering taxes, but simply that the information on the taxes is known by the citizens who pay them.
From Lógica we have made progress in several aspects regarding our purpose of tax awareness. First of all, we developed an advertising campaign referring to the “tax world champion country”. May 16 (16/5, as it’s indicated in spanish) was chosen, in reference to the 165 taxes that were in force in the country at that time. We also published the results of a specific survey, in which 84% of the participants made it clear that they do not know about the taxes they pay.
This campaign had very good results in terms of audiences reached. There are more than 56 million impacts, 19.5 million video views and 5.3 million interactions at all social levels.
This year In Argentina will take place Presidential elections. For the first instance (primary elections) we sent a questionnaire to each of the 27 pre-candidates on issues of taxes and public spending. The answers, as they were received by Lógica, were published on the website and also disseminated in the press. This initiative consisted simply in connecting the pre-candidates with the citizens.
A very important part of Lógica's actions is its presence in the media. So far, more than 100 appearances have been made on all kinds of platforms (newspapers, radio, television, web, podcasts, etc.) throughout the country.
Social networks are also a decisive pillar in this campaign. In addition to the results reported above, the profiles add more and more followers:
Instagram: 9,187
TikTok: 8,108
Twitter: 2,805
Facebook: 740
Links:
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