By Meesha Brown | Co-Director of International Programs
The #ISurvivedEbola campaign has reached over 10 million people in West Africa with lifesaving information and messages that encourage the reintegration of individuals that have survived Ebola.
30 first person video testimonials from Ebola survivors, radio dramas in 12 languages and 16 billboards have made their way into the homes, markets, taxis, hearts and minds of everyday people in Sierra Leone, Guinea, and Liberia. And the #ISurvivedEbola campaign is having a tremendous effect.
People exposed to the campaign are more likely to take measures that protect themselves from Ebola
People exposed to the campaign are more likely to take measures that protect themselves from Ebola and that they are more likely to help integrate survivors into their community.
People exposed to the campaign were 2.4 times more likely to have reached out to a survivor through social media compared to people not exposed to the campaign
Fans of the I Survived Ebola page liked, shared, or commented on its content at a higher rate than for similar organizations’ pages that share information about Ebola.
Stories of survival are an important part of ending the epidemic and will be a critical vehicle for making sense of life as the region moved to post-Ebola recovery.
Thank you for supporting this campaign and showing solidarity with the people of West Africa. As you can see, your support is making a difference.
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