By Ana Lucia Abujamra | Chief of Research and Clinical Development
NOVEMBER – DECEMBER 2013
POWERING THE POSSIBLE FOR CHILDREN´S CANCER CARE
Project "Give Cure a Chance: Our Victory Begins With You!"
Actions in Schools
The project "Give Cure a Chance: Our Victory Begins With You!" reached out to several schools in December and January. Besides being offering seminars and training to students and teachers, visits were also scheduled at the ICI-RS headquarters. So far, the following schools were attended by the ICI-RS team:
Date: November 18 – Escola Estadual Maria Claret (Esteio)
Place: School
Time: 10:00-11:30am
Attendees: students, parents and teachers (100 attendees)
Seminar by: Larissa Cavalheiro (Communication)
Caroline Brunetto Farias (Molecular Research Coordinator)
Goal: Raise awareness about the signs and symptoms present in pediatric malignancies.
Date: December 04 – Colégio Menino Deus (Porto Alegre)
Place: ICI-RS auditorium
Time: 2:30-4:00pm
Attendees: 17 students and one teacher
Seminar by: Lidiane Rosa (dentist)
Goal: Raise awareness about the importance of dental hygiene in pediatric patients.
Date: December 09 – Colégio Adventista (Porto Alegre)
Place: ICI-RS auditorium
Time: 9:30-10:30am
Attendees: 24 students and one teacher
Seminar by: Mônica Gottardi (education specialist)
Goal: Raise awareness about the importance of recreational activities in pediatric cancer patients.
Date: December 09 – Escola Estadual Rodrigues Alves (Cachoeirinha)
Place: School auditorium
Time: 9:30-10:30am
Attendees: 50 students and 3 teachers
Seminar by: Hadassa Gomes (Communication)
Goal: Raise awareness about ICI-RS and Dell partnership
Date: January 30 – Escola São Judas Tadeu (Porto Alegre)
Place: School auditorium
Time: 2:30-3:30pm
Attendees: 40 students and two teachers
Seminar by: Lidiane Rosa (dentist) and Renata Dutra (nutritions specialist)
Goal: Raise awareness about the importance of dental hygiene and modified eating habits in pediatric cancer patients.
Actions with the Community
With the goal of reaching the entire community, the project also contemplates raising awareness in parks and public venues. In July two work forces were present at the Parque Moinhos de Vento and Parque Farroupilha.
Date: January 21 – Parque Farroupilha
Time: 9:30-11:30
Atendees: 90 people
Seminar by: Gabriela Probst, Juliana Guarnieri and Camila Alves, psychologists.
Goal: Awareness of the ICI-RS and Dell partnership
Date: January 28 – Parque Moinhos de Vento
Time: 3:00-5:00pm
Attendees: 110 people
Seminar by: Lidiane Rosa (dentist), Renata Dutra (nutrition specialist), Leticia Cydade Barreto (social worker), Mônica Gottardi (education specialist),Ana Abujamra (chief of research) e Cristiane Nunes (administrative assistant)
Goal: Awareness of the ICI-RS and Dell partnership.
Other Events/Dell Involvement
Date: December 15 – Pediatric Oncology Society Meeting (São Paulo)
Time: 2:30-3:00pm
Attendees: 50 doctors, nurses and researchers
Seminar by: Joelma Freitas (clinical research coordinator)
Goal: Explain the current clinical research protocols
Besides raising awareness in schools and public venues, other events were organized in order to stimulate Dell teams participation and the creation of volunteer opportunites for Dell workers. Visits to the Dell headquarters at Eldorado do Sul, ICI-RS team participation at the Dell TecnoPuc fair and Dell workers visiting ICI-RS headquarters were some of the actions to tighten the Dell-ICI collaboration.
Date: November 23, 24 and 25 – Dell Visit
Place: ICI-RS auditorium
Attendees: 20 Dell workers
Goal: ICI-Dell partnership
Date: November 30 – Dell Visit
Place: Pediatric Oncology Unit at the University Hospital of Porto Alegre
Time: 4:00-5:20pm
Attendees: 9 Dell workers
Seminar by: Mônica Gottardi (education specialist) and Caroline Martins (volunteer and human resources)
Goal: Recreation activities with the patients
Data: December 16 – Dell TecnoPUC Fair
Place: Coffee Break Dell
Time: 1:30-3:30pm
Attendees: 21 Dell workers
Seminar by: Mônica Gottardi
Goal: ICI-Dell partnership
Date: December 17 – Dell TecnoPUC Fair
Place: Coffee Break Dell
Time: 1:30-3:30
Attendees: 22 Dell workers
Seminar by: Lidiane Rosa (dentist) e Renata Dutra (nutrition specialist)
Goal: ICI-Dell partnership
Date: December 19 – Dell Eldorado do Sul
Place: Dell Headquarters
Time: Das 13h30 às 16h
Attendees: approx. 600 Dell workers
Visitors: ICI-RS workers and volunteers
Goal: ICI-Dell partnership
Marketing
In order for ICI-RS to promote the ICI-Dell partnership and the Project “Cancer Awareness: Our Victory Begins With You!" our communication staff developed special branding for the Project, which was approved by Dell Brand. This branding was incorporated into t-shirts, banners, folders, notepads and pens.
The Project in Numbers
During the months of November and December, 15 different activities were planned and executed, totaling 22h30min and reaching out to a total of 1260 members of the community, including students, teachers, and parents.
Besides the events geared towards the community, this Dell partnership allowed for resources to create a Multidisciplinary Care facility at ICI-RS. A nutrition specialist, one psychologist and one social worker were hired in order to better serve the patients and their families. During the month of July, 134 families were assisted by our social worker, and a total of 99 appointments were offered: 61 by our dentist, 25 by our nutrition specialist, and 13 by our psychologist. Eleven children were assisted by our special education specialist and 528 children benefited from our recreation room, equipped with Dell tablets and computers.
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