By Michael Ritter | National Program Director
Our strategy for this year focuses on optimizing how Gadyen Dlo chlorine is delivered to families. The mix of marketing, household visits, and sales mechanisms vary among each location where Gadyen Dlo is offered. In the coming months, with the help of CDC and graduate students, we will be evaluating the effectiveness of these different models as we attempt to optimize how families have access to chlorine. We are excited about the opportunities to improve our work and increase the number of families who treat their water correctly and consistently.
A particular focus in the coming months is on northern Haiti. Through partnerships with UNICEF, DINEPA, and Cesvi, we will be expanding to 13,000 families (estimated 65,000 individuals) in the communes of Milot and Plaine du Nord. We have hired two new Field Supervisors and are in the process of identifying and training over 50 chlorine resellers and health agents. After families receive an initial free bottle of chlorine, the resellers will make refills available to these families. The trainings will be accompanied by radio spots, promotion in schools, community events, and household visits. We are excited to bring the lessons we have learned about community mobilization and promotion in other sites to guide our campaigns in Milot and Plaine du Nord.
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