By Emily Engel | Marketing and Communications Intern
Empowering Indian Women
Opportunity’s Indian microfinance organizations disburse 99.6% of their loans to women. In addition to group loans and financial training, each institution seeks to meet the needs of its clients by building partnerships to help them succeed. Some highlights of these transformational collaborations include:
Meet Radhika of Hyderabad, India, a Woman Empowered by Opportunity
Radhika’s home bustles with customers wanting to buy baskets and flower decorations for special events. Business is going well. Flowers fill almost every spare space in the house, and long reeds lie neatly stacked on the floor, ready to be woven into baskets. Out front, a sign reads ‘Bhanu Prasad Flower Decorations,’ alerting passersby to the creations hidden inside. The sign is a recent addition to the business, paid for by a loan. Before it was there, business was not so good for Radhika and her husband. With no way of advertising their products, they often went days without selling a thing.
Hunger was a common reality. Radhika’s story is a testament that when a hard-working entrepreneur is empowered by microfinance, the results are truly transformative for both the entrepreneur and their family. By improving their business, the loan they received paved a way out of poverty for Radhika and her husband. The couple’s business is thriving and they have a steady flow of regular customers in their community.
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