By Graciela Leal | Latin America Program Manager
Guardians of the Mist was recently featured in a short documentary on PCI Media Impact’s work in Mexico and South America. Canada's CCTV America film crew was guided by our CEO Sean Southey on this visit to the cloud forest of Chiapas-- a great opportunity to share our unique approach to environmental conservation with CCTV's worldwide audience of 1.2 billion viewers in 100 countries.
The documentary focuses on the power of stories to promote change. It reveals how the Guardians of the Mist theater production in Mexico’s Zoomat, a partnership with FONCET (Fondo de Conservaciaon El Truinfo), a conservation organization based in Chiapas, engages community members in recognizing how vulnerable their environment is and the importance of protecting it.
“Entertainment-Education is a game changing strategy because of the wide reach of broadcast media linked to the power of a good story, well-told,” said Sean Southey. He added, “people identify with positive characters and begin to see themselves in the light of new hope and possibilities.”
See for yourself how Guardians of the Mist is building young conservationists and capturing the imagination of community members of all ages in, "The Game Changer" --available at https://vimeo.com/162725410
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