By Nora Dooley | ASK for Choice Strategist
ASK for Choice: Women, Sport and Reconciliation - Postobón, Nike Colombia, and Coaches Across Continents • 2017
This project launched on April 6th, 2017, the International Day of Sport for Development and Peace, with a press conference at the Bogotá Stadium. Stories celebrating the Postobón, Nike, CAC alliance were published in over 20 local and national news outlets.
The aim of the partnership is deep social impact, local sustainability and year-round brand impact using the award winning CAC methodology. Postobón, Nike, and CAC are committed to building ASK for Choice in Colombia. ASK for Choice strengthens personal and community responsibility and produces locally owned and relevant gender equity initiatives. CAC’s strategic year-round mentorship on curriculum and policy development brings gender policies to life throughout communities by generating pathways to advance women’s participation, leadership and rights in and through sport.
- ASK for Choice: Women, Sport, and Reconciliation by the numbers -
75 HOURS ON-FIELD TRAINING • 100+ COMMUNITY LEADERS • 67% FEMALE PARTICIPATION • 20 PARTNERS • 50,000+ YOUTH IMPACTED • 2 MILLION+ HOURS YOUTH TRAINING • 33 UN TARGETS FOR SUSTAINABLE DEVELOPMENT GOALS
Postobón and Nike support year-round ASK for Choice programming including On-Field trainings in 3 different locations across Bogotá; 100+ games shared with participants addressing localized social issues including: gender and other socioeconomic inequalities, health and wellness, violence, conflict, creative problem-solving, and reconciliation.
GENDER POLICY: DESIGN, DEVELOP, IMPLEMENT
Over 100 leaders from different organizations and communities discussed current inequalities in Colombia, why they exist, what an equal future looks like, and what they are going to do to contribute to that future. This process resulted in locally-relevant, action-based Gender Policies to be implemented by participating organizations and brought to life through ASK for Choice.
Community leaders from different regions in Bogotá, including some of the most underserved communities of Ciudad Bolívar and Soacha, learned activities, developed skills, and enhanced knowledge in order to address the most relevant societal challenges. Before this program 0% of participants knew a game to bring gender policy to life, and after 100% knew several games. They now implement these activities in their communities.
Throughout the programs participants demonstrated improved coaching abilities to address social issues as well as personal development in their attitudes towards gender inequalities in Colombian society. Before the training only 2% of participants knew a game to address gender stereotypes through sport and after the program 100% knew several games.
The Postobón, Nike and CAC project has garnered nationwide and global attention in its first 6 months of delivery. The estimated potential impact reaches a further 100,000 vulnerable youth in communities across Colombia. This is the first initiative bringing gender policies to life through partnerships across sectors, impacting over 30 UN Global Goal Targets.
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