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Online Fundraising Academy

A 4-week online course that aims to enhance your organization’s online fundraising by bringing together online fundraising experts and professionals from nonprofits around the world

The Online Fundraising Academy will be available to GlobalGiving nonprofit partners in September 2020. Sign up below to be the first to know when registration opens later this summer.

What To Expect

How can you build a consistent and reliable base of donors? What does it take to create valuable and lasting partnerships with your donors? What do you need to do to get your organization’s fundraising to the next level?

The Online Fundraising Academy addresses all of these challenges in a 4-week course. It brings together digital fundraising experts and professionals from around the world to offer GlobalGiving partners interactive and practical training and support.

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4 webinars
Sessions running online in September 2020
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8 experts
Access to a faculty of fundraising experts from diverse backgrounds
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4 actions
Tasks and actions that will help you gear up for the upcoming fundraising opportunities
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1 community
Access the community of project leaders and other experts to review your work and strengthen it

Sample Curriculum from 2019

The Online Fundraising Academy will help you explore digital fundraising tools and resources in donor communications, campaign fundraising, donor retention and more! See below for an example of last year's curriculum.

Introduction to the Online Fundraising Academy
Read to understand how the Online Fundraising Academy works. Your questions about the structure, expectations and benefits of participation will get answered here.
Summary
Organizations are far more likely to be successful at raising funds online if they take the time to set goals, create benchmarks, and make a plan for digital fundraising success. Join us for an introductory session to tackle these key points and more.
Learning Objectives
  • Increase understanding of course structure, content, aims, and objectives
  • Understand concepts that are key to your online presence
  • Set an online fundraising strategy for your campaign
Key Tasks
1
Develop a Year-End Fundraising Strategy
Join us for a session designed to enable you to build a strong digital fundraising plan. The session will include tips and tools you can put into practice when gearing up for the upcoming year-end fundraising opportunities.
Summary
New donors are more difficult and expensive to attract than ever. While acquisition will always be important, to survive in today’s nonprofit environment, organizations must focus on ways to keep existing donors coming back year after year.
Learning Objectives
  • Increase understanding of how to identify and track donor behavior
  • To apply donor retention techniques to your fundraising strategy
Key Tasks
2
How to Acquire New Donors
Learn how to identify and inspire new donors to support your cause. By the end of the session, you will have the tools you need to map your network and design effective communications.
Summary
Donating money is a huge part of fundraising, but the impact each charity supporter can have goes up exponentially once they shift from being a donor to a fundraiser. This week’s session aims to show you how.
Learning Objectives
  • Increase understanding of how to identify and engage a team of fundraising advocates
  • Develop skills in engaging and motivating advocates for a future campaign
Key Tasks
3
How to Retain Donors for the Long Term
Join us to learn about methods you can adopt to retain donors you have worked hard on acquiring. Retaining donors can be difficult, but a step-by-step approach will assist you in increasing your success rate.
Summary
A good communications plan is your roadmap to better engagement with your donors. Discover how to communicate to different donor audiences by considering their unique motivations for giving and learn how to tell stories that inspire action.
Learning Objectives
  • To draft an effective digital fundraising communications plan
  • Increase knowledge of how to draft stories that move donors to action, whilst respecting the dignity of constituents
Key Tasks
4
How to Track and Measure Digital Fundraising Success
Join us to explore how you can assess your digital fundraising performance in order to strengthen your fundraising strategy and resulting success rate.
Summary
Email and social media are still some of the most important communication channels for online fundraising, but low email open rates and complicated algorithms can often mean it’s difficult to reach donors in meaningful ways. This session will explore ways to enhance your digital communications that ensure they stand out from the crowd.
Learning Objectives
  • To identify effective communication channels to suit different donor audiences
  • To apply digital marketing and social media best practice to future email and social media strategies
Key Tasks

This year's Online Fundraising Academy will take place in September 2020. Sign up below to be alerted when registration opens later this summer.

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