How can you build a consistent and reliable base of donors? What does it take to create valuable and lasting partnerships with your donors? What do you need to do to get your organization’s fundraising to the next level?
The Online Fundraising Academy addresses all of these challenges in a 4-week course. It brings together digital fundraising experts and professionals from around the world to offer GlobalGiving partners interactive and practical training and support.
Sessions running online in September 2020
Access to a faculty of fundraising experts from diverse backgrounds
Tasks and actions that will help you gear up for the upcoming fundraising opportunities
Access the community of project leaders and other experts to review your work and strengthen it
Sample Curriculum from 2019
The Online Fundraising Academy will help you explore digital fundraising tools and resources in donor communications, campaign fundraising, donor retention and more! See below for an example of last year's curriculum.
Introduction to the Online Fundraising Academy
Read to understand how the Online Fundraising Academy works. Your questions about the structure, expectations and benefits of participation will get answered here.
Organizations are far more likely to be successful at raising funds online if they take the time to set goals, create benchmarks, and make a plan for digital fundraising success. Join us for an introductory session to tackle these key points and more.
Increase understanding of course structure, content, aims, and objectives
Understand concepts that are key to your online presence
Set an online fundraising strategy for your campaign
Join us for a session designed to enable you to build a strong digital fundraising plan. The session will include tips and tools you can put into practice when gearing up for the upcoming year-end fundraising opportunities.
New donors are more difficult and expensive to attract than ever. While acquisition will always be important, to survive in today’s nonprofit environment, organizations must focus on ways to keep existing donors coming back year after year.
Increase understanding of how to identify and track donor behavior
To apply donor retention techniques to your fundraising strategy
Learn how to identify and inspire new donors to support your cause. By the end of the session, you will have the tools you need to map your network and design effective communications.
Donating money is a huge part of fundraising, but the impact each charity supporter can have goes up exponentially once they shift from being a donor to a fundraiser. This week’s session aims to show you how.
Increase understanding of how to identify and engage a team of fundraising advocates
Develop skills in engaging and motivating advocates for a future campaign
Sample Fundraising Emails - Tailor these to a peer-to-peer fundraising campaign. Motivate your fundraisers or share with your fundraisers to share with their supporters
How to Retain Donors for the Long Term
Join us to learn about methods you can adopt to retain donors you have worked hard on acquiring. Retaining donors can be difficult, but a step-by-step approach will assist you in increasing your success rate.
A good communications plan is your roadmap to better engagement with your donors. Discover how to communicate to different donor audiences by considering their unique motivations for giving and learn how to tell stories that inspire action.
To draft an effective digital fundraising communications plan
Increase knowledge of how to draft stories that move donors to action, whilst respecting the dignity of constituents
How to Track and Measure Digital Fundraising Success
Join us to explore how you can assess your digital fundraising performance in order to strengthen your fundraising strategy and resulting success rate.
Email and social media are still some of the most important communication channels for online fundraising, but low email open rates and complicated algorithms can often mean it’s difficult to reach donors in meaningful ways. This session will explore ways to enhance your digital communications that ensure they stand out from the crowd.
To identify effective communication channels to suit different donor audiences
To apply digital marketing and social media best practice to future email and social media strategies