The Reach Out Cameroon team was curious: What could they do to increase online donations? By experimenting with their crowdfunding project on GlobalGiving, they were determined to find out.
The team at Reach Out Cameroon took to GlobalGiving’s Learn Library to find better ways to increase donations to their projects. They learned the best ways to convert a project page visitor to a donor.
The team analyzed their GlobalGiving project pages, keeping the recommendations they learned in mind. “We discovered the way we present our projects still has many gaps, and as a small NGO, we need to capitalize on any visitor to our project page because we don’t have so many. We could be losing donations because we have not systematized the way we write projects and microprojects,” explained The Reach Out Cameroon team. With best practices as a guide, they made changes to the way they presented their projects, including adding strong “call to actions” and condensing their project summary.
By making strategic changes to their project pages, the Reach Out Cameroon team saw results:
“17 days have passed since we updated our projects, and we got 10 donations, as opposed to five for the period before.”
The Reach Out Cameroon team is not stopping with one analysis of their project pages. “We will do another check by the end of the year, comparing results with past year efforts, and then every two months. Overall, we were satisfied with the changes in the project descriptions, and we will check the recommendations whenever we write a new project or microproject,” they told GlobalGiving.
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