Elodie Sampere, a nonprofit leader in Kenya with Ol Pejeta Conservancy, shares some tips on how she and her staff got the most out of #GivingTuesday.
Q: What role does #GivingTuesday play in your overall fundraising strategy?
A: To be honest, fundraising online is a bit new to us and certainly #GivingTuesday. Last year, we didn’t do any outreach on that day because we didn’t know how to! But since joining GlobalGiving we are getting braver and more informed about all these fundraising opportunities.
Q: There are so many crowdfunding options out there! Why did you choose to raise your #GivingTuesday funds through GlobalGiving?
A: Because they help you and hold your hand along the way. They give you tools and advice, etc. It’s just brilliant and such an easy set up. We love GlobalGiving at Ol Pejeta!
Q: Tell us how your organization used graphics to promote your project on #GivingTuesday.
A: We tried our best to make our emails short, to the point, fun, and relevant. I had done the GlobalGiving online training, and there was a training that explained a lot about using graphics and relevant photos. So, we used those tips and also used the graphics that were provided by GlobalGiving. Our email opening rates definitely went up, so we are really happy about it.
Ol Pejeta’s #GivingTuesday Graphics
Q: #GivingTuesday is all about peer-to-peer fundraising. How did you involve donors in your fundraising campaign?
A: We have a very loyal following at Ol Pejeta. Some people donated 5 or 10 times during the year. So, we used our current database and also made great use of social media. Finally, we have some of our staff that are really popular on social media, so we asked them to share on their own platform. This was a very successful strategy!
Q: What’s the No. 1 piece of advice you would share with other nonprofits raising funds on #GivingTuesday?
A: Don’t be scared. I was so scared last year that I didn’t even put a campaign together. But it’s just about trying different things, letting GlobalGiving help you a bit and being brave. If you don’t ask, you will not get.
Q: Describe the best part of your #GivingTuesday experience.
A: Seeing those numbers go up in our donation portal. It’s so very satisfying and so rewarding. We are going to be able to build a dormitory for children who have very little and I am so proud of this achievement.
Q: How do you plan on making the most out of #GivingTuesday next year?
A: Start early! Start planning, start thinking, start innovating.