Elodie Sampere, a nonprofit leader in Kenya with Ol Pejeta Conservancy, shares some tips on how she and her staff got the most out of GivingTuesday.
A: To be honest, fundraising online is a bit new to us and certainly GivingTuesday. Last year, we didn’t do any outreach on that day because we didn’t know how to! But since joining GlobalGiving we are getting braver and more informed about all these fundraising opportunities.
A: Because they help you and hold your hand along the way. They give you tools and advice, etc. It’s just brilliant and such an easy set up. We love GlobalGiving at Ol Pejeta!
A: We tried our best to make our emails short, to the point, fun, and relevant. I had done the GlobalGiving online training, and there was a training that explained a lot about using graphics and relevant photos. So, we used those tips and also used the graphics that were provided by GlobalGiving. Our email opening rates definitely went up, so we are really happy about it.
A: We have a very loyal following at Ol Pejeta. Some people donated 5 or 10 times during the year. So, we used our current database and also made great use of social media. Finally, we have some of our staff that are really popular on social media, so we asked them to share on their own platform. This was a very successful strategy!
A: Don’t be scared. I was so scared last year that I didn’t even put a campaign together. But it’s just about trying different things, letting GlobalGiving help you a bit and being brave. If you don’t ask, you will not get.
A: Seeing those numbers go up in our donation portal. It’s so very satisfying and so rewarding. We are going to be able to build a dormitory for children who have very little and I am so proud of this achievement.
A: Start early! Start planning, start thinking, start innovating.
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