As GlobalGiving’s newest Business Partnerships Fellow, one of the most frequent questions I get from companies is: “What is an API, and how can I use it to power my charitable giving?” I needed to understand how GlobalGiving uses its free API to power charitable apps and websites for companies around the world. So, I turned to GlobalGiving’s Chief Product Officer, Kevin Conroy, for answers.
A: API is an acronym. It stands for Application Programming Interface, which is a method for letting a program work with another app or website. For example, with GlobalGiving’s API, you can seamlessly build giving experiences directly into your app or website for your stakeholders and connect them with thousands of vetted organizations and projects around the globe.
A: As the original nonprofit crowdfunding platform, GlobalGiving has an extensive community of vetted global nonprofits and a trusted donation platform. Companies have customers and employees who want to give to a good cause, but they often don’t want their customers and employees to have to become familiar with another platform or leave their own website. Companies can use GlobalGiving’s free charity API to access our portfolio of more than 3,000 projects in 160+ countries, including the United States, and put choice in their users’ hands. Our API allows you to include great causes and content in your user interface, and even allows for donation processing, meaning users can select and give to a charity directly through a company’s website or app, and we’ll handle the rest.
A: Yes. It enables any website to display charitable projects by country, region, and theme, for purposes as varied as birthday celebrations and earthquake response.
A: We built our API upon Braintree’s extensive credit card payment solutions so that you can leverage Braintree’s robust hosted payment architecture while still flowing funds to charitable causes in 160 countries. This means you don’t have to worry about the complex details of PCI compliance or IRS regulations for charitable donations.
A: It’s always better to show, rather than tell. Here are some ways innovative companies have used this technology:
A: There are so many possibilities. If they offer gift registries, they could add charitable gift options with our API. They can give back to communities who make or buy their products by processing donations with each purchase. They could start a loyalty program where they reward customers with gift cards redeemed on their own website.
A: With the GlobalGiving API, you can:
Featured Photo: Bridging the Technology Gap in Denver and Kenya by Technology Partnership
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