5 Must-Know Facts About Pro Bono For Nonprofits

Did you know millions of professionals want to use their skills for good? Learn how to find pro bono volunteers and leverage their expertise in marketing, human resources, technology, and other high-demand fields.


Q: What does pro bono mean?

A: Pro bono is a Latin term that means “for the public good.” Pro bono is a common term in the legal field for lawyers donating their time, but in the last two decades it has broadened to encompass all types of “professional services that are delivered without any expectation of fee to organizations that serve the social good.” A form of skilled volunteerism, pro bono is offered in many areas, including marketing, finance, strategy, HR, and technology, among others.
Source: Pro Bono Week

Q: How many professionals are interested in skilled volunteering?

A: On LinkedIn alone, there are more than four million professionals who want to use their skills for good through volunteering. Of those members, 61 percent are mid-level managers or above, and they are employed in a various industries, including IT, marketing and advertising, and financial services.
Source: LinkedIn

Q: How can nonprofits apply pro bono skills to urgent projects?

A: Nonprofits can engage professionals for a variety of pro bono services, ranging from consultation calls to long-term projects. Below is a small sampling of projects:

    Marketing: Branding, messaging, graphic design (logo, brochure)
    Human Resources: Board development, employee handbook, performance management, culture coaching
    Technology: Systems review/audit, website development
    Finance: Auditing, earned income plan

No matter the size of your organization or the challenges you encounter, you can use the help of these skilled volunteers to tackle your projects head on.
Source: Catchafire and Taproot+ Common Projects Catalogue

Q: How effective is pro bono for nonprofits?

A: According to the 2016 State of Pro Bono Service Survey, 95 percent of nonprofit professionals report that pro bono service improved their organization’s effectiveness.
Source: 2016 State of Pro Bono Survey

Q: How can I find skilled volunteers for my pro bono project?

A: Before working with volunteers, review GlobalGiving’s blog on maximizing your nonprofit’s volunteer program. Once you have a project in mind, you can find volunteer professionals by posting projects on any of these online platforms: VolunteerMatch, LinkedIn Volunteers, Catchafire, and Taproot+.

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