Here’s how innovative companies are using charitable gift cards to celebrate the season.
Are your year-end employee or client gifts getting stale? Spark creativity and spread joy with seven charitable gift card program ideas from Facebook, Liquidnet, Discovery, TripAdvisor, Twitter, Route 66 Ventures, and Pinterest.
Every December, Facebook mails client gifts to their digital advertisers. Each package includes a traditional gift, such as a branded blanket or water bottle, but it also includes a charitable gift card. They’ve branded it with a message about the spirit of giving: “Something for you, and something for others.”
Liquidnet offers an opportunity for their employees’ children to create artwork showing how they want to a make a difference in the world. In exchange, they and their families receive a GlobalGiving Gift Card to donate to the charitable project of their choice. Liquidnet worked with GlobalGiving to design a custom page which features kid-centric causes such as small business grants for girls in Cameroon and health care for orphans in Colombia.
Discovery Inc. knows that the gift of giving makes for a happier workplace. Every year, their human resources team sends each of its 7,000 global employees a GlobalGiving e-card with a special holiday message. E-cards are customized according to employees’ time zones and the languages they use at work. The best part? Discovery learns which causes are most important to employees in each region, which can inform their global social responsibility initiatives.
When TripAdvisor Charitable Foundation made a commitment to the UN Sustainable Development Goals framework, they wanted to educate their employees about the global goals. So, they created a customized giving page for their year-end gift card program. Employees could then browse to find a cause to redeem their $250 gift card by clicking on goals like No Poverty and Quality Education.
The Latin America team at Twitter wanted their client gifts to be something special. The team worked with GlobalGiving to send customized charitable gift cards in Spanish and feature disaster recovery projects based in Puerto Rico and Mexico on a custom-built giving page.
Employees at Route 66 Ventures are all based in the United States, so their leadership wanted to feature more local giving options. They customized their giving page to feature a search engine with all registered U.S. 501(c)(3) charities so employees had even more choice when redeeming their gift cards.
Each holiday season, Pinterest partners with GlobalGiving to provide gift cards to their international team members. With gift cards, shipping costs are lower (or nonexistent for e-cards!) and there’s less reason to be concerned about packages getting stuck in customs. Plus, with charitable projects in more than 170 countries, there’s bound to be a choice that will resonate with global employees!
Does this list give you ideas for your employee or client gifts? GlobalGiving has solutions for the holiday season!
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