Here’s how innovative companies are using charitable gift cards to celebrate the season.
Are your year-end employee or client gifts getting stale? Spark creativity and spread joy with six charitable gift card program ideas from Warner Bros. Discovery, Liquidnet, Meta, Tripadvisor, Route 66 Ventures, and Pinterest.
Warner Bros. Discovery knows that the gift of giving makes for a happier workplace. Their human resources team sent each of its global employees a GlobalGiving eCard with a special holiday message. The eCards are customized according to employees’ time zones and the languages they use at work. The best part? Warner Bros. Discovery learned which causes are most important to employees in each region, which can inform their global social responsibility initiatives.
Liquidnet offers an opportunity for their employees’ children to create artwork showing how they want to a make a difference in the world. In exchange, families receive a GlobalGiving Gift Card to donate to the charitable project of their choice. Liquidnet worked with GlobalGiving to design a custom page featuring kid-centric causes such as small business grants for girls in Cameroon and health care for orphans in Colombia.
Every December, Meta, the parent company of Facebook, sends client gifts to their digital advertisers. Each package includes a traditional gift, such as a branded blanket or water bottle, but it also includes a charitable gift card. They’ve branded it with a message about the spirit of giving: “Something for you, and something for others.”
When Tripadvisor Foundation made a commitment to the UN Sustainable Development Goals framework, they wanted to educate their employees about the global goals. So, they created a customized giving page for their year-end gift card program. Employees could then browse to find a cause to redeem their $250 gift card by clicking on goals like No Poverty and Quality Education.
Route 66 Ventures’ employees are all based in the United States, so their leadership wanted to feature more local giving options. Their giving page featured a search engine with all registered US 501(c)(3) charities so employees had even more local choices when redeeming their gift cards.
During the holiday season, Pinterest has partnered with GlobalGiving to provide gift cards to their international team members. With gift cards, shipping costs are lower (or nonexistent for eCards!) and there’s less reason to be concerned about packages getting stuck in customs. Plus, with charitable projects in more than 160 countries, there’s bound to be a choice that will resonate with global employees!
Does this give you ideas for your employee or client gifts? GlobalGiving has solutions for the holiday season!
Find the charitable gift card solution that’s the right fit for your company.
Featured Photo: Spread joy by purchasing GlobalGiving Gift Cards.
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