Ready for GivingTuesday? These well-crafted Facebook posts will inspire you.
GivingTuesday is a big deal for nonprofits all over the world! Last year, it was the highest-volume fundraising day in GlobalGiving’s history. We raised $2.4 million for 1,477 projects in 124 countries. Whoa.
Here’s a look at how some of our most successful nonprofit partners used Facebook to raise funds for their projects:
Teach for India does so many things right in this post. The little boy is looking directly at the camera and is portrayed with dignity. (Get more photo tips here.) Plus, you know exactly where your donation will go—to this student’s classroom in Ahmedabad. You also know exactly know how much Teach for India needs to raise—$3,000. And there’s an easy-to-follow donation link. Think about what information your donors need and make sure to include it in your marketing.
We love the momentum that this post builds through the smiles on the farmers’ faces in the photo to the upbeat tone of the copy. The dZi Foundation emphasizes the urgency of the GivingTuesday campaign through a single, well-crafted sentence: “Don’t miss this amazing chance to join us in transforming the lives of some of Nepal’s most remote communities.”
Who doesn’t love this post? It has 900+ likes, loves, and wows, and 40+ shares! The tiger’s brilliant green eyes make it difficult to ignore. But The David Shepherd Wildlife Foundation didn’t rely on the photo alone. See how the foundation used a shortened and customized bit.ly link? It looks cleaner in the post and is easy to remember. They also included the GivingTuesday and #MatchAMillion hashtags as a strategy to increase views.
You wouldn’t do all the talking at a dinner party. The same is true for social media. In this IsraAID video, we meet a 31-year-old mother from Syria who survived bombing in Aleppo and now lives in a refugee camp in northern Greece. As you prepare your GivingTuesday campaign, search for people in your community of service who want to tell their story, in their own words. And remember, donors are often overwhelmed by numbers and statistics. Focus on one person’s story, and research like this and this predicts donations to your cause will increase.
Good storytelling is in the details. Like the names of the little critters who would benefit from a #GivingTuesday donation: Tiki, Madonna, Gasper, Arthos, Porthos, Aramus, Colo, and Katiya. Telling stories should be a central part of your GivingTuesday campaign. DAKTARI did it in 40 words. Impressive!
This IS crowdfunding! Invite the crowd—your friends, family, neighbors, acquaintances, co-workers, etc.—to fundraise on your nonprofit’s behalf. As you plan your GivingTuesday and year-end campaigns, create of a map of people who love your nonprofit enough to ask their network to support it, too. At GlobalGiving, we call these essential partners “fundraising advocates,” and we refer to the process of finding them as “network mapping.” This GivingTuesday, think about empowering your advocates with sample social media text to share. (Scott’s post is a great model of how it’s done). Want to learn more? Watch GlobalGiving’s Network Mapping Webinar.
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