As employees and customers demand that companies act on growing social, environmental, and political crises in their communities and around the world, here are 17 must-know facts.
Get fast facts about corporate social responsibility to make the case for your company’s next social impact initiative, convince your board to increase your corporate foundation budget, or grow your CSR team.
These statistics are sourced from more than a dozen well-regarded research reports and are grouped into five key themes: purpose, employee engagement, disaster response, customers and cause marketing, and employee volunteering.
Fact #1—Companies with a clearly defined sense of purpose are up to 50% more likely to successfully expand into a new market.
Source: EY The Business Case for Purpose
Fact #2—70% of employees said they would be more likely to recommend their employer if they prioritized social justice.
Source: Benevity’s State of Corporate Purpose
Fact #3—91% of employees surveyed said their company’s purpose made them feel like they were in the right place amid global challenges, like the COVID-19 pandemic and economic uncertainty.
Source: Purpose Under Pressure
Fact #4—More than 90% of companies support employee engagement, now the most universal type of partnership activity.
Source: For Momentum – Next Level Corporate Partner Report
Fact #5—US employees who fall into the “not engaged” and “actively disengaged” categories cost their companies $450 billion to $550 billion in lost productivity annually.
Source: Gallup
Fact #6—Half of employees believe their employer should connect them with opportunities for charitable engagement.
Source: America’s Charities Snapshot
Fact #7—32% of Generation Zs and 33% of millennials say decisions are made from the top down within their organizations and employee feedback is not often acted upon.
Source: Source: Deloitte Gen Z-Millennial Survey
Fact #8—Disaster relief accounted for 12% of overall corporate giving in 2020, up from just 3% in 2018, with the vast majority of gifts directed to immediate disaster relief, as opposed to risk reduction.
Source: Giving in Numbers 2021
Fact #9—According to a recent study by CECP, from 2020-2021 disaster relief was the funding area receiving the largest increase in median cash community investments (352%), a direct effect of companies’ efforts to alleviate the effects of the COVID-19 crisis.
Source: Giving in Numbers 2021
Fact #10—Globally, more than five times as much is spent on disaster response versus risk reduction.
Source: The Future of Disaster Philanthropy Report
Fact #11—The vast majority of Gen Zs and millennials (90%) are making at least some effort to reduce their own environmental impact. In fact, 64% of Gen Zs would pay more to purchase an environmentally sustainable product.
Source: Deloitte Gen Z-Milennial Survey
Fact #12—Consumers are four times more likely to purchase from, and six times more likely to protect, purpose-driven companies.
Source: Zeno Strength of Purpose Study
Fact #13—81% of respondents believe CEOs should be personally visible when discussing what their company has done to benefit society.
Source: Edelman Trust Barometer
Fact #14—More companies than ever before are linking their brand with a social impact initiative, partially in response to COVID-19 and consumer pressures to play an integral role in recovery.
Source: GlobalGiving
Fact #15—Employees who are engaged and have high well-being were 19% more likely to volunteer their time in the past month.
Source: Gallup
Fact #16—Of 139 companies surveyed, virtual volunteering increased from only 38% of companies offering it in 2018 to 87% in 2020.
Source: Giving in Numbers 2021
Fact #17—71% of companies surveyed offered skills-based volunteer programs—either Pro Bono Service and/or Board Leadership—in 2020.
Source: Covestro
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