13 Cause Marketing Facts That Will Surprise You

What does research tell us about brands that align themselves with a cause? Get the facts about cause marketing and consumers’ feelings toward impact-oriented brands.


 

Cause marketing is a popular way for companies to engage their consumers in support of a cause. The best cause marketing campaigns provide benefits to both the corporate brand and one or more nonprofit partners. With these cause marketing facts and links to dive deeper into reports, you’ll be able to capitalize on this global trend and make the business case for launching your next cause marketing campaign.

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Featured Photo: Training teachers in Ethiopia to save sight by Orbis Ireland

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