5 Tips For Producing A Knockout Nonprofit Video On A Budget

Follow these video-making principles to produce a quality video—no matter the size of your budget.


Leer en Español.

Videos are one of the most powerful marketing tools out there. From uplifting fundraising videos to 360 degree adventures, nonprofits can pack a powerful punch in a short amount of time.

Here are five tips, inspired by our nonprofit partners, that prove you don’t need a to spend loads of money to create a powerful fundraising video:

1. Have a strong opening.

With people’s decreasing attention span, it’s important to start off your video strong. Within the first three seconds of Middle East Children’s Alliance’s video, you know who they are, what they do, and where they are working.

2. Use emotionally-compelling music.

Fit the tone of your background music with the theme of your video. Fundacion Madre Maria Luisa Casar uses upbeat background music throughout their whole video to highlight the positivity of their students and their achievements.

3. Put local voices at the center.

The best stories are told by the people who own them. If you can, prioritize first-hand storytelling from the community featured in your video. The Bienvenido Project’s fundraising video highlights multiple community members stories, building a personal relationship between viewer and the project.

4. Make a specific ask.

Too often, short videos lack a specific call to action, leaving the viewer wondering what to do next. Whether it’s a fundraising ask, an advocacy appeal, or a social media share, tell the viewer what to do next. Afrika Tikkun makes their ask clear at the end of their video, stating “Help South African youth learn to code. Donate to Afrika Tikkun.”

5. Try something different!

If you have the opportunity to do something out of the box, try it! Center for Amazon Community Ecology created a 360 degree immersive video to bring the viewer into their project location.

Want more tips like this? Subscribe to get the best content from the Learn Library once a month.

Photo credit: Support Media Literacy for Kids in Rural India by Aghastya International Foundation

Get Free Tips + Tools in Your Inbox
Subscribe to get the best content from the Learn Library in your inbox once per month.
Meet Your New Fundraising Team
Join GlobalGiving for training and support tailored to you.

Looking for something specific?

Find exactly what you're looking for in our Learn Library by searching for specific words or phrases related to the content you need.

WARNING: Javascript is currently disabled or is not available in your browser. GlobalGiving makes extensive use of Javascript and will not function properly with Javascript disabled. Please enable Javascript and refresh this page.