Learn how one organization in Kenya raised more than $5,000 from 551 donors in 31 days.
Sheepcare Community Centre is a Kenyan nonprofit on a mission to help disadvantaged communities—particularly children—get access to quality education, health care, and more.
A recent graduate of the GlobalGiving Accelerator, Sheepcare was able to attract 551 donors to its fundraiser in Kenya in just 31 days—a new record!
Sheepcare Founder and Director Luke Jakoya shared five steps he thinks all nonprofit leaders can take to achieve crowdfunding success in Kenya and beyond:
Support starts from inside of your organization. I started by explaining the crowdfunding goal to my organization, and I made sure to highlight the benefit of becoming successful crowdfunders. Once they understood the goal, there was a shared responsibility to reach it. This meant that identifying our donor base and fundraising outreach was now a group effort.
Each person in my organization made a list of people that they know. The list consisted of close friends and relatives, mentee/mentor relationships, acquaintances, and previous supporters. This is how our first list of potential donors was created.
Our initial outreach consisted of a group text message to all potential donors. This initial text was a brief alert that gave them an explanation of the upcoming opportunity to help a child in need. This created an online community in which our donors could interact.
After the initial outreach in the group chat, everyone was tasked with reaching out to each person in their network. We would either do this over text, phone, or in person, with more personal communication methods such as a phone call being favored. We only sent emails when contacting previous fundraising supporters from outside of Kenya. Furthermore, we asked each potential supporter to spread our message with their network.
Our online donor community existed in a WhatsApp group. After we added our initial donor base to the group chat, we saw supporters adding their own network to the group. This was essential for growing our donor base. Whenever there was a new donation, I would post the person’s name in the group chat to thank them. I would also ask others in the group chat to thank them. Not only did donors feel appreciated, but once people in the group saw that others were donating, they, too, wanted to donate.
We used these tactics to make our messaging to donors stand out:
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