One Light Global helped South Sudanese refugee women move a step closer to economic independence by crowdfunding. Team member Elizabeth Torkington tells you how she met her crowdfunding goal through GlobalGiving’s Accelerator.
Q: Why did One Light Global decide to make crowdfunding part of your overall fundraising and learning strategy?
A: We wanted to learn about and experiment with new fundraising strategies. GlobalGiving’s training webinars, online resources, and time-sensitive Accelerator structure provided a way to accomplish those goals. GlobalGiving also provided a prize structure that got us excited to participate!
Q: Tell us about how you selected the name and theme for your first crowdfunding project on GlobalGiving.
A: We wanted to focus on a very specific project, so we took the business plan submitted by one of refugee partners and transferred it into a GlobalGiving project. We took the advice of GlobalGiving and used specifics in the name of our project, hence “300+ South Sudanese Refugee Women” … but we also wanted to include something positive and inspirational—that’s why we used “Give Hope” as well.
Q: What specific tactics were important for your crowdfunding success?
A: We made good use of the fundraising advocate strategy that GlobalGiving promoted in the training webinars, which allowed us to expand our reach much farther than our traditional donor base. We recruited about 10 advocates and gave them a fundraising goal with an incentive prize (a tapestry made by the women’s collective from our project).
Q: How did you keep your fundraising advocates motivated?
A: We coached advocates all along the way and every few days provided them with images and social media text to reach their networks. GlobalGiving’s Bonus Day was also a huge motivator for our donor base—we reached over $10,000 that day! We promoted all day and used the competitive structure of the prizes to incentivize our social media followers to give.
Q: How did you stay motivated during the Accelerator?
A: We continuously tested different outreach strategies, for example: creating different types of posts on social media, reaching out personally to targeted donors, encouraging advocates, and creating a raffle prize for all donors. This helped keep us stay motivated by giving useful information about the effectiveness of a bunch of different tactics.
Q: What was a surprising challenge you encountered while crowdfunding? How did you solve it?
A: We realized early in the campaign that there would be a natural ebb and flow related to giving. We solved this challenge by practicing acceptance! We focused on increasing our fundraising target slowly and steadily as the total donation amount increased, and kept using our strategies (mentioned above) to reach our goals.
Learn how to run a successful crowdfunding campaign. Apply now to be part of our next Accelerator.
Featured Photo: Give Hope to 300+ South Sudanese Refugee Women by One Light Global