A graduate of the GlobalGiving Accelerator shares five hard-earned tips from her experience in crowdfunding for sports.
The Healy Foundation had an ambitious goal: Send 15 kids from Venezuela to play in the Little League Baseball Championship of the Americas in Hermosillo, Mexico.
Why? Studies show that preteens who are engaged in sports are less likely to consume alcohol and drugs, have conflicts with parents, engage in violent behavior, and more.
My team and I turned to crowdfunding to raise money for this important trip. Here are five actions I took to beat our crowdfunding goal to raise $5,000 from 40 donors in less than three weeks in the GlobalGiving Accelerator:
1. Involve your board of directors.
Invite your board to donate, share your campaign with their friends and family, and ask for donations on your behalf right at the beginning of your campaign or before it starts. You will never be able to reach a crowdfunding goal alone!
2. Have a daily plan for social media.
Throughout the duration of your crowdfunding campaign, you should be sharing a call to action with a link to make a donation. Share your progress toward your goal on Facebook, Twitter, WhatsApp, or whatever social networks your donors use. In my crowdfunding campaign, I tweeted every day—and shared my content with famous athletes and people in Venezuela. I continually shared the same photo on Facebook but changed the overlaying message on it to catch donor’s attention.
3. Challenge and excite your donors.
I gave away prizes for donations, including a signed baseball hat and sweater from a famous baseball player.
4. Always keep your goal in sight.
This is important to keep both your team, including staff and board members, and your donors motivated. I broke down how much we’d need to raise every day to meet our overall goal and shared frequent progress updates internally and externally.
5. Don’t be afraid to pick up the phone.
With only one week left in the campaign, at one point, I was afraid we wouldn’t meet our crowdfunding goal. So, I made personal calls to people in our network. I challenged each person to raise $120 from two donors. It worked, and we raised $1,000 in a single day!
I hope you find my tips useful. I’m so proud of our foundation’s success in crowdfunding for sports and youth.
Featured Photo: Help Us Bring 15 Kids from Venezuela to Play Baseball by Healy Foundation