What Every Nonprofit Needs To Know About Social Media

Do you feel like your nonprofit is doing great work but nobody is seeing it? Try these social media tips to tell your story and keep your supporters engaged!


With ever-evolving platforms, apps, and features, livening up your nonprofit’s social media can seem like a daunting task. Good news—it doesn’t have to be! Social media can be a powerful force for good that allows you to connect directly to your supporters through a medium they’re already visiting. By following these simple best practices, you can transform your social media to tell your story:


    Home of the #hashtag and a platform with more than 335 million monthly active users, Twitter may be your nonprofit’s best ally! To not miss out on everything this fast-paced social media platform can offer, check out GlobalGiving’s Twitter crash course for best practices.


    From groups and photo albums to ads and livestreams, Facebook is a tried-and-true way of engaging your supporters. If you want to learn more about setting your nonprofit’s Facebook strategy, creating content your followers want to see, and learning how to gauge your results, check out this short Facebook tips webinar! You’ll learn how to apply the 3A approach to content (hint: Appreciation, Advocacy, Appeals).


    Instagram is your go-to place for visual storytelling! Instagram allows you to humanize your work by telling a single story with impactful visuals. Images create a sense of authentic connection between you and your donors and volunteers. They say a picture is worth a thousand words—so go ahead, make a statement and let your images tell your story. For more on how to create great visuals, check out these incredible photography tips for ethical fundraising. To see how businesses are using images to inspire, take a look at Instagram’s Business Blog!

    Measure your success

    The last step on your social media journey is measuring success! You will want to keep track of what’s working and what’s not when it comes to sharing content on your nonprofit’s social media. GlobalGiving’s Director of Marketing and Communications shows you how to simplify your nonprofit’s social media metrics.Now that you are a nonprofit social media whizz, be sure to follow these steps to transform social media followers into donors!

    Additional resources

    These additional resources are also worth checking out: 27 free resources your nonprofit needs for fundraising + a step-by-step checklist for hosting your first-ever Twitter chat.

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