2021 #GivingTuesday campaign

November 30, 2021

#GivingTuesday is a global day of giving celebrated by nonprofits, corporations, and donors alike. As a founding partner of #GivingTuesday, GlobalGiving has championed this day of fundraising since its inception in 2012 to help our nonprofit community make the most of every giving season!

#GivingTuesday is an opportunity to harness the generosity of people around the world to bring about real change in your community. GlobalGiving is offering a $1 million giveaway to our community on Nov. 30, 2021. The more your organization raises, the more you'll get from the giveaway!

in incentive funds
max matched per donor
24 hours
to fundraise

How does the 2021 #GivingTuesday campaign work?

  • 24 hours to fundraise
  • $1,000,000 available in Incentive Funds for participating projects!
  • Donations up to $2,500 per unique donor per organization will be eligible to receive Incentive Funds


All Partner, Leader, and Superstar organizations, with the exception of Indian-banked organizations, are eligible to participate in the campaign. Emerging organizations and GlobalGiving-sponsored projects and Funds are ineligible to participate in this campaign.

All active projects and microprojects associated with eligible organizations will be automatically included on the campaign leaderboard (no opt-in required).

The deadline to submit a new project or microproject for inclusion in this campaign was November 19, 2021.

Last time, participants earned a combined total of


during #GivingTuesday 2020

organizations participated
donations received
donated by the community
amplified by GlobalGiving

Connect with your peers

Curious to hear from fellow community members about how they're preparing for the campaign? Join the community space!

Join the Community

Frequently Asked Questions

What is #GivingTuesday?
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GivingTuesday was created in 2012 as a "global generosity movement unleashing the power of people and organizations to transform their communities and the world." GlobalGiving is celebrating GivingTuesday with the nonprofit community through our $1 million #GivingTuesday campaign.

How do I join the #GivingTuesday campaign?
All associated active projects and microprojects will be automatically included, so you don't need to do anything to register! The deadline to submit a project for inclusion in this campaign is Friday, November 19 at 5:00 PM ET.

How will the $1 million Incentive Fund be distributed among partners?
The $1 million will be distributed proportionally based on final fundraising totals. Every project that activates donors will earn something, and the projects that bring in the most dollars will win the largest portion of the Incentive Fund. Your portion of the $1 million ≈ [Total Eligible Project Donations] ÷ [Total Donations To All Projects in the #GivingTuesday Campaign] * [$1,000,000]

How will I know how much of the Incentive Fund I will receive?
Allocation of the $1 million will be displayed on the Leaderboard and will recalculate every three minutes until the campaign ends.

What happens if a donor gives too early or too late?
Donations made outside of the campaign will not be eligible to receive Incentive Funds and GlobalGiving cannot change the time, date, or status of a donation after it is processed. Be sure to pay attention to the start and end times in the Terms + Conditions!

What donation methods are eligible for this campaign?
Online donations (credit card, debit card, PayPal, Apple Pay, and individually purchased GlobalGiving gift cards) and mobile donations through M-Changa will count towards your total raised on #GivingTuesday. Ineligible donations include cash, check, corporate gift card redemptions, CAF check, CAF Online, wire transfers, text-to-give donations, donations made via JustGiving, donations made on a GlobalGiving corporate or organizational giving site, or donations made directly to an organization rather than a project.
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