The Girl Effect takes something that is impossible, and turns it into a reality. Sure, aid dollars from other non-profit organizations help secure a better future for the men of developing countries, but what about the women? Only 2% of every aid dollar sent to developing countries go to women and girls. 98% go to men. What the Girl Effect does is ask for donations that will only go to girls. 100%. If this is not convincing enough, go check out http://www.girleffect.org/question.