SaveLife Foundation's (SLF) mission is to save lives on roads in India and beyond. The organisation does so by improving road safety and access to emergency medical care. This mission is aligned with UN Sustainable Development Goals 3.6 and 11.2. The organisation is independent, non-governmental and nonprofit to ensure objectivity, impartiality and charitability in its work and impact. Piyush Tewari, a graduate of Harvard University, founded SLF following the tragic death of his 16-year old cousin, Shivam Bajpai, on India's roads. In 2007, Shivam was hit by a speeding jeep while crossing a road on his way home from school. Shivam, critically injured, mustered the strength to pull ... read more SaveLife Foundation's (SLF) mission is to save lives on roads in India and beyond. The organisation does so by improving road safety and access to emergency medical care. This mission is aligned with UN Sustainable Development Goals 3.6 and 11.2. The organisation is independent, non-governmental and nonprofit to ensure objectivity, impartiality and charitability in its work and impact. Piyush Tewari, a graduate of Harvard University, founded SLF following the tragic death of his 16-year old cousin, Shivam Bajpai, on India's roads. In 2007, Shivam was hit by a speeding jeep while crossing a road on his way home from school. Shivam, critically injured, mustered the strength to pull himself to the side of the road and beg for help. "Hundreds of people must have passed by him in the 30 minutes he was there, but no one helped. He bled to death in full public view on the side of the road," shared Tewari in a 2016 New York Times report. Disturbed by his cousin's death and the circumstances surrounding it, Tewari sought to understand why and how this could have happened. He learned that India was claiming the most road crash fatalities in the world at around 150,000 deaths per year. The Indian government has estimated that around 50% of road crash fatalities could be prevented if victims receive medical attention within the first hour from the crash. Sadly, according to a 2006 study by the Indian Journal of Surgery, 80% of road accident victims in India do not receive any emergency medical care within this critical "golden hour". Knowing that Shivam's life and the lives of thousands of others could have been saved if they had been helped in time, Tewari made a commitment. In 2008, he left his role as the Managing Director of a Los Angeles-based private equity firm's India operations and created SLF to dismantle the root causes of this deadly public health crisis. SLF works through four avenues of change at a systemic and on-ground level to achieve its mission: Research, Advocacy, Communication, and Execution (RACE). SLF's core solution is its "Zero-Fatality Corridor" program, which aims to create a replicable model for eliminating fatalities on roads in India. Under this program, SLF has partnered with the Indian State of Maharashtra and automotive leader Mahindra & Mahindra to implement India's first Zero Fatality Corridor on one of its most dangerous roads: the 100 km Mumbai-Pune Expressway. The project has delivered a 43% drop in fatalities on the Expressway between 2016 and 2019, an unprecedented and hard-earned achievement for India. As part of its focus on evidence-based interventions, SLF has published five national studies in India including impediments to bystander care, public attitudes and beliefs regarding road safety, distracted driving patterns, and seat-belt usage and child safety. These studies help to quantify the barriers to improving emergency medical care and road safety, form policy recommendations, design targeted solutions, and measure the impact of interventions on health outcomes. SLF partners with industry leaders including Vodafone, Mercedes-Benz and the World Bank Group to conduct these studies. SLF's advocacy efforts have been driven by its strategic intent to attack the problem from an overall framework perspective to ensure sustainability of on ground efforts. The organisation's persistent advocacy to build political will for change has achieved two landmark milestones: securing India's first Good Samaritan Law, which protects bystanders from harassment and intimidation when assisting road crash victims, and campaigning for a new comprehensive national road safety law, which has introduced several provisions to protect all road users and deter unsafe driving behaviours. SLF partners with governments across India to monitor the enforcement of these laws and introduce new recommendations for continued improvement. Public behaviour-change is a crucial enabler of SLF's mission. SLF's strategic communication efforts are aimed at driving that change. Since road safety and emergency medical care have not been high-priority topics of discussion in India, there is inconsistent awareness of the problem and inertia towards changing behaviours and attitudes. SLF has helped mainstream the issue by launching campaigns such as public service TV commercials, and partnering with the popular TV show, Satyamev Jayate, on the theme of road safety. SLF also serves as a resource center on road safety for major news outlets to reach a wider audience on the issue. SLF executes programs across India to directly improve the safety of its roads and delivery of emergency medical care to the country's 1.37 billion residents. SLF leverages its partnerships with international organisations including the Harvard Global Health Institute and John Hopkins Bloomberg School of Public Health to apply best practices to the design, delivery and evaluation of its 360 degree solutions. SLF is currently partnering with the government of India's capital city-state Delhi to relieve mounting burdens on the emergency medical response system brought about by the COVID-19 crisis. Given its core focus and success in improving emergency responses, expertise in applying data analytics and technology, and a pre-existing relationship with the government, SLF was immediately requested to help improve the State's ambulance responsiveness. SLF has since helped emergency services reach people faster by creating a smart deployment tool that analyses total call volumes and response times to optimise ambulance deployment plans, building a reporting tool to produce daily monitoring reports against defined metrics for the government to act upon, and aggregating and integrating additional ambulances into the State's emergency services. SLF continues to lead at the forefront of Delhi's COVID-19 response by monitoring and optimising the entire ambulance system, training over 300 ambulance staff and call operators, and supporting outreach to 1.8 million highly-vulnerable senior citizens and their families. SLF has also developed and is delivering two evidence-based training programs across India: its flagship Jeevan Rakshak course, which trains Police and community first-responders in basic life-saving skills, and its Anticipatory Driving & Accident Prevention Training (ADAPT) certificate program, which trains high-risk driver groups in crash prevention techniques. To date, SLF has upskilled 16,000 people across six states and continues to deliver this education with the support of its corporate partners. All of these efforts come together to address the problem bottom-up as well as top-down, and take SLF towards its ultimate goal of completely and decisively addressing the problem. As articulated by Saji Cherian, SLF's Operations Director, for Times Magazine's 2015 Next Generation Leaders profile, "He has identified a problem, he's got a solution for it, and there is an end to the problem. That's the inspiration from Piyush. The problem goes away, we go away."
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