We have heard that "You can take a horse to the water, but you cannot make it drink". This is a challenge that we are slowly becoming aware of as medical colleges subscribe to our online courses.
The college can pay and make our courses available to all, but ensuring that most, if not all students and faculty do the courses is another thing. We at QMed had not given much thought to what we could do about this. We have sent reports about usage of the platform to institutions, but did not do more.
Last week, the librarian of a small research institution that had paid for access in end September 2020, approached us and said that they were concerned that the usage of our courses platform was not as good as the institution would like it to be. He asked if we could have an online session with their scientists and researchers to tell them more about our platform and motivate them to engage better.
We worked on this. In an online meeting where most of them participated, we told them how many had got started on the courses (the number was 23/34 which was actually not too bad). Then we told them that we would love to see all of them starting and finishing all courses.
We explained to them that most video lessons are less than six minutes duration. The longest video is of only 12 mintues duration. It is easy to complete at least 1 - 3 lessons in a day! The best part is that since the courses are available on the mobile too, people could actually manage one or more videos during any breaks in a day!
We explained the areas of the website, the easy navigation and how we made the feedback process easy too. With a brief orientation of the key elements, we then appealed to their hearts - "Let us all work together to improve research skills in India. Each of you is an important person in this effort".
This session went very well with some interactions after our presentation. We now plan to do this for every institution once they are on board. We hope to make a bid difference!
Do wish us well in reaching out to 530 medical schools and a whole lot of dental, nursing and other institutions!