Around the world, people are living with anxiety and depression. Anxiety affects more than 284 million people. Depression affects more than 264 million.[1] Half of all mental health conditions start by age 14,[2] and with Covid-19, these numbers are rising.

As the No. 1 international makeup brand, Maybelline New York has an opportunity to provide the right support to help tackle obstacles that stand in the way of women and young adults making their mark. That’s why we launched Maybelline Brave Together, our global cause program that helps destigmatize anxiety and depression, provides critical one-on-one support and helps everyone, everywhere bravely take on their world.

In the spirit of togetherness and cultivating a true global culture of support for anxiety and depression, Maybelline is committed to investing $10M over the next five years to mental health organizations worldwide who share our goal of making a real difference. Such non-profit organizations are CRISIS TEXT LINE, JED, and NAMI; each have a tangible impact on people struggling with anxiety and depression.

Please donate now to support this cause that 1 in 5 are estimated to be affected by.[3]

Join the conversation online at or on Instagram by tagging @Maybelline and #BraveTogether.

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